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CRAFT @ SIA Exhibit Sells Out of Booth Space for 2015 Snow Show

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New Batch of Small, Handcrafted Brands to be Showcased in CRAFT @ SIA

SnowSports Industries America(SIA), the snow sports industry’s member-owned trade association, announced this week that booth space has sold out for CRAFT @ SIA, a special exhibit area at the 2015 SIA Snow Show (Jan. 29 – Feb. 1). Last year, the Snow Show debuted CRAFT @ SIA– a communal exhibit area dedicated to small, handcrafted ski and snowboard manufacturers.

“We received such great feedback from last year’s CRAFT @ SIA – it became an energetic hub that people were buzzing about throughout the Show. It was a no brainer to bring it back again for 2015,” commented SIA’s Director of Sales & Membership Chris Semon.

Craft brands or independent, smaller ski and snowboard manufacturers represent about 5 percent of the hard goods market. And, as a 

small/start-up brand incubator, CRAFT @ SIA proved to be successful in 2014. In fact thirty percent of last year’s brands will return to CRAFT and several opted to upgrade to a traditional booth space on the show floor.

Two of those returning brands are Big Wood Ski, from Sun Valley, Idaho and Marhar Snowboards based in Grandville, Michigan.

“It’s great for smaller brands, like us, who are looking to expand without having to do a full booth area. It was an awesome learning experience allowing us to get a feel for how the industry as a whole works and taught us the ‘do’s and don’ts’ of how to present ourselves,” commented Nathan Morse, Co-Founder, Marhar Snowboards.

CRAFT @ SIA was such a great support for the boutique ski and snowboarder makers last year. Not only did they provide a beautiful display, but a killer location. Really, we were treated with such respect, it definitely made an impact on us and we’ll keep returning,” said Bex Wilkinson, public relations and sales rep for Big Wood Ski.

On the networking/social side of things, attendees are invited to stop by the area for Craft Brew Nights on Friday and Saturday during Snow Show, where craft beers will start flowing at 5PM.

The current list of CRAFT @ SIA exhibitors include7 Mile SkisBig Wood SkiCantakerous SnowboardsDOWP, Snowboard Group,Franco SnowshapesFollett Snowboarding Co.GROM Co SnowboardsL2R SnowboardsMarhar Snowboards,RENOUN Ski CompanyRodinSego Skis,Vishnu Freeski.

Snowboard and ski companies interested in participating in the CRAFT display at a future SIA Show should contact: Chris Semon, Director of Sales & Membership at

For more information regarding SIA Snow Show events, hotels/travel and exhibitors, go to: For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on TwitterFacebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business