Get access to everything we publish when you sign up for Outside+.
Portsmouth, NH (October 14th, 2015) – Craghoppers is proud to announce that they have employed Kyle Mullaney as the Digital Marketing Coordinator, to drive and grow the digital presence in the United States, while also maintaining a consistent voice across different channels.
Mullaney will be defining and executing seasonal marketing plans, driving effective category execution, securing an optimal blend of product and content across websites, and maintaining relationships with strategic accounts.
“We are thrilled to add Kyle to the Craghoppers team,” says Lindsey Hayes, CEO of Craghoppers North America. “He offers a young, fresh take on the digital world and is committed to the growth and presence of our brand stateside.”
“I can’t wait to dig into this new opportunity,” said Mullaney. “I’ve really enjoyed working with the team and identifying needs and potential for the brand, and can’t wait to see these initiatives through and what kind of impact they can have.”
Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoor enthusiasts, today Craghoppers is part of the family owned Regatta Group with 20,000 stores in 30 countries.
The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Craghoppers, Bear Grylls by Craghoppers and NosiLife, the world’s most extensive line of insect-repellent clothing.