Craghoppers Introduces New Women’s NosiLife Lifestyle Apparel for Spring 2016

Craghoppers Introduces New Women’s NosiLife Lifestyle Apparel for Spring 2016

Travel in Style without the Hassle

Portsmouth, NH (July 22, 2015) – Travel smart and hassle-free. Step off the plane and straight into your adventure with new NosiLife Lifestyle Apparel.

The Spring ’16 NosiLife Lifestyle collection fuses casual cool styling with plenty of travel tech for the best of both worlds. Craghoppers’ weaves NosiLife Insect Shield® insect repellent protection and SolarSield UV protection into every fiber so you can enjoy exploring your environment without the worry of biting bugs or harmful UV rays.

“Travel can take you to some very diverse environments, where you may be on the trail during the day and in town at night,” says Lindsey Hayes, CEO Craghoppers North America. “Craghoppers provides active people with a selection of great options for any advneture with our NosiLife Lifestyle line, providing contemporary style without sacrificing any functionality.”

Spring 2016 NosiLife Lifestyle Apparel Highlights:

W’s NosiLife Astrid Cardigan (CWT1146)

The classic jersey cardigan transformed into a smart hot-climate cover-up. Astrid is a smart addition to Craghoppers’ new lifestyle range – team it with one of the gorgeous summer dresses to create a stylish outfit with Insect Shield® insect repellent protection.

Features

• SolarShield UPF40+ 
• Moisture Control Technology
• 2 pockets
• V-neck
• 26” length

Weight: 185 g

Fit: Adventure

MSRP $60

W’s NosiLife Bailly Tunic (CWT1138)

A versatile top that looks great partnered with casual NosiLife trousers and shorts. Wear it to the beach, or layer it over a smart skirt or capris for a city stopover. Choose from plain or stripes in NosiLife Insect Shield® insect repellent jersey perfect for hot-climate travel. 

Features

• SolarShield UPF 40+
• 2 pockets
• Self-fabric belt to waist
• Side hem splits
• Scoop-neck
• Moisture Control Technology
• Wash and Wear Technology

Weight: 225 g

Fit: Adventure

MSRP $55

W’s NosiLife Aimee Maxi Dress (CWT1148)

Featuring classic hot-climate styling in soft, stretchy NosiLife Insect Shield® insect repellent jersey, Aimee is travel must-have this season. Feels cool and comfortable all day as well as protection from mosquito bites. Partner with an Astrid Cardigan at sundown.

Features

• SolarShield UPF 40+
• 4 pockets
• 1 hidden, zipped security pocket
• Belt included
• V-neck
• Moisture Control Technology
• Wash and Wear Technology

Weight: 270 g

Fit: Adventure

MSRP $75

W’s NosiLife Bailly Dress (CWJ1137)

Brilliantly versatile dress that look s equally at home on the beach or humid city streets. Choose from soft striped or plain jersey fabric with NosiLife Insect Shield® insect repellent technology, this comfortable dress is the perfect hot-climate travel standard.

Features

• SolarShield UPF 40+
• 3 pockets
• 1 hidden zipped security pocket
• Self-fabric tie to waist
• Scoop-neck
• Moisture Control technology
• Wash and Wear Technology

Weight: 200 g

Fit: Adventure

MSRP $65

W’s NosiLife Aurora Long Skirt/Dress (CWJ135)

If you love travelwear that performs double duties, you’ll want to take a closer look at Aurora This cleverly designed NosiLife dress quickly converts to a skirt by rolling down the top and using the fabric neck strap as a belt. Handy for transitioning from beach to bar – pair it with a NosiLife tee or tunic.

Features

• SolarShield UPF 40+
• Self-fabric tie to waist or neck
• Moisture Control Technology
• Wash and Wear Technology
• 42” length

Weight: 270 g

Fit: Adventure

MSRP $60

W’s NosiLife Fleurie Pant (CWJ1128)

Designed for effortless performance wherever you’re headed, these pants deliver unbeatable travel tech features with a relaxed Riviera style. The sun-protective, NosiLife Insect Shield® insect repellent construction is comfortable and quick drying, making them perfect for hot-climate adventures.

Features

• SolarShield UPF 40+
• Drying Loops
• Belt included
• 5 pockets
• 1 hidden zipped security pocket
• Fixed waist
• Side hem splits

Weight: 310 g

Fit: Adventure

MSRP $65

Technology highlights:

SolarShield: UPF40+ protection from harmful UV rays. Permanent sun-protective fabric tested for UV-protection achieved through a combination of the density of the fabric construction, the type of yarns used and its color.

UPF Index: 40. Blocked UVR: 97.5%+. UV Radiation: 2.5% or less.

NosiLife: Insect Shield® insect repellent technology converts clothing and gear into long-lasting, effective, and convenient insect protection. Insect Shield® is patent pending technologyf or treating apparel that repels mosquitoes, ticks, ants, flies, chiggers, and midges.

About Craghoppers

Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoor enthusiasts, today Craghoppers is part of the family owned Regatta Group with 20,000 stores in 30 countries.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Outdoor originals, Pro Lite, Summer Collections, and NosiLife, the world’s most extensive line of insect-repellent clothing.

PRESS CONTACT:

Brooks Cowles

Terra Public Relations

307-733-8777

brooksc@terrapublicrelations.com