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Craghoppers partners with RootsRated for Washington, DC Sponsorship


Craghoppers Partners with RootsRated For Washington DC Sponsorship

Portsmouth, NH (June 5, 2015) – Craghoppers is happy to announce their partnership with RootsRated, a new media platform that connects users with the best outdoor experiences, which are reviewed by published local writers and curated and vetted by staff at local key retail partner Hudson Trail Outfitters.

In 2015, Craghoppers is sponsoring all of Hudson Trail Outfitters’ activities in the Washington DC area, starting with content focusing on hiking, trail running, and running in and around the area, with other categories and activities to follow.

Craghoppers and RootsRated have similar goals – connecting people with adventures, whether they’re around the world, or around the corner. RootsRated was started in an effort to solve the problem of finding the best local spots for outdoor activities, regardless of your local/visitor status. The site connects users and activities with local knowledge and qualified outfitters to offer the best experiences. Content sponsorship also offers marketing opportunities for Craghoppers, including building site traffic, long-term search, social and email opportunities.

“RootsRated is a unique tool that activates several channels for us, including the outdoor consumer, the retailer and the sponsoring brand,” said Lindsey Hayes, President at Craghoppers North America. “It’s the perfect combination, manifesting our support for key retailers, while also promoting the brand in a positive, useful way.”

“We’re really excited to be working with Craghoppers,” said Fynn Glover, Founder at RootsRated. “They’re a perfect brand partner, offering high quality product with features that our end consumers need and use.”

About Craghoppers

Celebrating its 50 year anniversary this year, Craghoppers is a world travel apparel company inspired by the foremost adventurers across the globe. Craghoppers is part of the Regatta Group, a family owned company, doing business in 55 countries worldwide.

Craghoppers was launched in the North American market 2 ½ years ago focusing on premium performance products for world travelers and outdoor enthusiasts. Products include leading technologies in water, sun and insect protection, like NosiLife featuring Insect Shield®. Craghoppers has been endorsed by the National Geographic Society to be its exclusive apparel partner, and aid in the supporting of the society by giving back to its conservation, exploration, and educational programs.

About RootsRated

RootsRated is a media platform that connects users with the best outdoor experiences, hand-picked by local outdoor retailers and their networks of local experts. We are NOT another website full of crowd-sourced trail reviews.

We harness the collective expertise of high-level local runners, skiers, riders, paddlers, and climbers. Then we share it through exclusive stories and destination reviews—curated city by city—about the best trails, runs, routes, crags, and more. RootsRated brings people who love the outdoors together, through insights from locals who are most in the know.

About Hudson Trail Outfitters

Since 1971, Hudson Trail Outfitters has existed as an empire of authentic, outdoor enthusiasts, relentless in their pursuit to bring customers the newest and moist cutting edge equipment gear and apparel in the outdoor retail market. With over 250 employees and 5 locations, HTO serves the needs of the DC Metro outdoor community every single day.


Brooks Cowles

Terra Public Relations