Crazy Creek 'Keeps On Keepin' On' at Outdoor Retailer

RED LODGE, MONTANA
Outdoor Retailer recently recognized Crazy Creek at its Summer Market show as a ’40+ Legacy Partner’. This award was given to honor the core cadre of brands who have been with OR for 40 shows or more, a landmark that only 54 companies can claim rights to, representing less than 5% of the brands exhibiting at this year’s show. According to Outdoor Retailer: “These companies represent the origins of OR from the Reno days and further back, and all still serve the core active outdoor recreation market as we know it today.”

It’s not just Crazy Creek that has endured over 20+ years. Crazy Creek’s Original Chairâ„¢ is still the standard for outdoor chairs. And while ‘Sustainability’ has become a key principle throughout our industry, it has always applied to the Crazy Creek Chair. Not only because Crazy Creek Chairs are built to last for years of hard use, but also because the strikingly simple yet effective designs accommodate a wide range of uses from the backcountry to the backyard. In contrast to some knock-off brands, you won’t find a Crazy Creek Chair thrown away in a landfill after only a season or two of use.

The OR ‘40+ Legacy Partner’ award dovetails nicely with Crazy Creek’s identity as a brand. As Outdoor Retailer said: “Considering our collective obsession with shiny and new, it’s worth taking pause to consider the tried and true. The concept of character gained through age and experience (‘Sabi ga tsuiteru’ in Japanese) comes to life when you visit with some of the original brands of OR. They are the survivors, the original gangsters of outdoor gear.”

Crazy Creek offers a complete line of chairs, hammocks, tarps, and other accessories for active pursuits, available at leading sports and specialty retailers worldwide. Crazy Creek can be contacted at 1-800-331-0304 or chairs@crazycreek.com.

Creating Comfortable Products for the Outdoorsâ„¢
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