Crescent Moon Snowshoes Names Treehouse Communications as Public Relations Agency
Boulder, Colo. — (Oct. 30, 2013) –Crescent Moon Snowshoes, pioneers in the design and creation of handcrafted, high performance snowshoes, enlists Treehouse Communications as the brand’s public relations agency, effective immediately. Treehouse will work with Crescent Moon to amplify the brand’s unique product offering and company ethos through a combined approach to brand communications and social media marketing.
Operating in Boulder, Colorado since 1997, Crescent Moon is known for crafting exceptional snowshoes using environmentally friendly materials and responsible manufacturing processes. All of the brand’s snowshoes are manufactured in the US, and approximately 90-percent of materials are sourced domestically. To reduce environmental impact, Crescent Moon uses sustainable materials wherever possible, and its products are certified PVC (polyvinyl chloride) free.
Acclaimed by gear testers and snowshoe enthusiasts for ease of use and a precise anatomical fit, Crescent Moon’s SPL binding (Single Pull Loop) lies at the heart of the brand’s DNA. Proven to defy standards in snowshoe design, Crescent Moon continues to innovate from traction systems and frame shape, to materials and construction.
“We have strong expertise in creating high performance, eco-friendly snowshoes, and that requires an equally strong partner to tell our story,” notes Jake Thamm, president and co-founder with Crescent Moon. “Treehouse is a great fit for our brand and mission, and we’re excited to work together.”
Treehouse specializes in public relations, brand architecture and social media marketing for brands and organizations in the snow sports and active outdoor markets.
“The partnership with Crescent Moon is a natural fit for us,” explains Theresa Blake, president of Treehouse Communications. “We especially love working with brands that manufacture environmentally conscious and socially responsible products that are consistent with the outdoor world in which they are used. It’s not easy for a small company to operate this way, and we applaud brands like Crescent Moon that are willing to stand behind their products and take that risk.”
About Crescent Moon Snowshoes
Since 1997, Crescent Moon excels in handcrafting snowshoes for outdoor enthusiasts who value high performance, quality and sustainability. Crescent Moon is regarded for its innovative, easy to use bindings and unique frame shapes, as well as being the first to design snowshoes specifically for women. Today Crescent Moon continues to set the standard for snowshoe design with new materials and technologies to create the world’s lightest snowshoes without compromising performance. The company manufactures exclusively in Boulder, Colorado using sustainable materials and business practices, and guarantees lifetime satisfaction for its line of snowshoes and accessories. Please visit crescentmoonsnowshoes.com to view the product collection and learn more.
About Treehouse Communications
Treehouse specializes in professional writing and strategic marketing services ranging from public relations, business writing, brand identity, and social media for brands and businesses in the active outdoor and snow sports markets. Treehouse has a proven track record for projects requiring strong interpersonal communication skills, self-motivation, dedication, teamwork, and creative problem solving to achieve results for a wide variety of clients. Please visit www.TreehousePR.com for more info.