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Croakies, the manufacturer of industry-leading outdoor retention products, is pleased to announce it has signed on as an official sponsor and the exclusive eyewear retainer of the 2017 West Marine® Carolina Cup Stand-Up Paddle Board Race (April 19-23 in Wrightsville Beach, NC.).
2017 marks Croakies’ first year as an event sponsor of the West Marine® Carolina Cup. In conjunction with the brand’s growing collection of premium outdoor retention products, this added investment illustrates a top-down commitment from Croakies on further reaching the vibrant and ever-growing stand-up paddle market.
“As the largest event of its kind on the east coast, the Carolina Cup represents a perfect opportunity for us to get in front of the broad SUP enthusiast and recreational market,” said Chris McCullough, Croakies VP of Marketing. “The ties between our product line and the SUP/watersports user are evident, and we’re excited to make a deeper investment in supporting this industry in 2017.”
As part of Croakies’ overall event sponsorship, and in addition to an on-site presence that will serve to further celebrate the brand’s 40th Anniversary, Croakies will provide all event participants with an exclusive Carolina Cup-branded eyewear retainer, as well as featuring a wide range of its diverse product line for sale through its expo tent.
“Offering a quality product to outdoor and watersports enthusiasts for 40 years, Croakies is a perfect fit for the West Marine Carolina Cup,” said Mark Schmidt, Race Director. “We are pleased to have this USA-born company, which has served and saved the watersports community so much with reliable and fashionable eyewear retainers, as a member of the Carolina Cup team.”
To learn more about Croakies’ latest collection of eyewear retainers and outdoor lifestyle accessories, and to stay up to date on upcoming events and promotions in conjunction with the brand’s 40th Anniversary, please visit croakies.com.
Often imitated but never duplicated, the original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, Croakies is still proudly headquartered in the mountains of the American West, with most of its production in Bozeman, Montana. With Yellowstone and Grand Teton National Parks as a backyard, the brand’s inspiration remains unchanged: to create best-in-class retention products that inspire everyday adventure and provide comfort, style, durability, and functionality to active people of all ages. For more information about Croakies and its latest product line, please visit croakies.com or follow them on Instagram, Facebook, and Twitter using @croakies. Croakies is part of the Hilco Vision portfolio of brands.
About the West Marine® Carolina Cup
Organized by the Wrightsville Beach Paddle Club and sanctioned by the World Paddle Association, the West Marine Carolina Cup presented by SurfTech is one of the largest and most prestigious paddle events in the world. Each year Carolina Cup attracts top professional paddlers from around the world, as well as amateur and elite racers from practically every state in the USA. Competitors include Olympians, world-record holders, champions, professionals, amateurs, and first-time paddlers. Almost 1,000 people participated in the 2016 races and clinics at the Blockade Runner Beach Resort in Wrightsville Beach, North Carolina. The 2017 itinerary, April 18-23, will include the renowned Graveyard Race, a demanding and grueling 13.2-mile ocean and flatwater race; the Money Island 6.5-mile Open Race; the Harbor Island 3.5-mile Recreational Race; a very popular Kids Race for children 7 to 14; an OC Race; as well as a Corporate Cup, Trade Show, Expo, and board demos. To register, visit www.wrightsvillebeachpaddleclub.com/carolina-cup
Croakies VP of Marketing