CRP to Support Sierra Designs & Ultimate Direction

Effective immediately, Canadian Recreation Products (CRP), a Division of American Rec (www.americanrec.com) based out of GTA, Ontario, is expanding to manage sales and product distribution for Sierra Designs and Ultimate Direction in Canada.

Previously, Sierra Designs and Ultimate Direction were supported in Canada through Lambert.

American Rec is thankful for Lambert’s excellent, high quality service over the years. CRP is looking forward to directly supporting the brands going forward as they are both outstanding outdoor brands in the Canadian marketplace.

Canadian retailers interested in Sierra Designs or Ultimate Direction should contact Lauren Karmazyn, Lkarmazyn@canadianrec.com, 1.800.246.6063.

About Sierra Designs:

Founded in 1965 at the beginning of the golden age of backpacking and climbing, Sierra Designs draws on an extensive heritage to create innovative, technologically-advanced outdoor equipment to compliment any active, outdoor lifestyle. With years of experience designing best in class tents, sleeping bags, apparel, packs and gloves, Sierra Designs has been to every corner of the world, from the highest peaks in the Himalaya to the campground down the road. Whether you’re an ultralight hiker, world-class mountaineer, or recreational camper, Sierra Designs has you covered. (www.SierraDesigns.com).

About Ultimate Direction:

Fueling the ambitions of ultra marathoners, runners, and recreational walkers, Ultimate Direction designs and creates best in class hydration solutions to maximize performance wherever your two feet take you. The new for 2012 Grind mountain bike hydration packs join an extensive line of innovative hand-helds, water bottles featuring the innovative Kicker Cap®, fuel belts, waist packs, and backpack hydration all designed to keep you moving forward with comfort, ease and superior functionality. (www.UltimateDirection.com).