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August 5, 2008
For Immediate Release:
All press inquires please contact:
Jordan Campbell email@example.com
707-303-4645 or 801-633-9022 (cell)
Marmot’s 6.0 oz Crystalline Jacket wins European Outdoor Industry Award
Santa Rosa, CA — Marmot’s 6.0 oz Crystalline Jacket for Women, incorporating new 2.5 layer MemBrain Strataâ„¢ laminated, waterproof / breathable fabric, recently won the Outdoor Industry Award at the international Outdoor Show in Friedrichshafen, Germany. A total of 280 entries from outdoor companies â€“ from 25 different countries â€“ submitted their innovative products to this year’s competition, which was held for the third time. An international jury of experts presented a total of 27 awards at the trade show for exceptional performance in the field of design and innovation. Marmot was one of the recipients of the prestigious award.
â€œWe’re truly honored to receive this awardâ€ explains Randy Verniers, Marmot’s Director of International Sales and who for 15 years served as Director of Fabrics and Technologies for the brand. â€œThe Crystalline and the Mica (men’s 6.5 oz version of the women’s jacket) are technically advanced products and represent Marmot’s on-going commitment to innovation and industry leadership.â€
Verniers, who attended the trade show in Friedrichshafen this past July reflects, â€œTen years ago we made an enormous impact on the outdoor industry with the PreCipÂ® ($99.99 USD) and today we have created MemBrain Strataâ„¢ â€“ an outstanding value proposition for the consumer. With Strataâ„¢ I believe we have once again revolutionized performance shell gear by providing lightweight comfort with higher breathability at price points previously unattainable.â€
The see-through, stylish, ultra-light Crystalline and Mica jackets (both $130 USD) are being presented at this summer’s Outdoor Retailer trade show in Salt Lake City, Utah at Marmot’s trade show booth, #34037. For additional more information please contact Jordan Campbell, Public Relations Manager at 801-633-9022 (cell) or via email at firstname.lastname@example.org