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Press Releases

Curated Elements of the SIA Snow Show Support Growth of Snow Sports Industry

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Washington (January 15, 2015) —The diverse interests and needs of snow sports retailers, reps and suppliers has motivatedSnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, to cultivate tailored elements, events and gatherings at and surrounding the 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center.

“The Show is the key venue where manufacturers, buyers, and the media come together to transact, discuss, share and learn about new products, customer insights, and the overall evolution of our industry,” said Tyler LaMotte, business unit director,Patagonia, Snow. 

The industry’s 2015 all starts with the free INDUSTRY + INTELLIGENCE (#SIA15intel) on January 28, a day of free market intelligence, keynote inspiration and access to the annual forum for the mountain tourism industry, The ASSEMBLY. Highlights include seminars and the initial results of the Downhill Consumer Intelligence Project (DCIP), addresses from 2014 Paralympic Bronze Medalist Amy Purdy and motivational speaker and humorist Brad Montgomery. A fun, free evening reception open to all attendees and exhibitors will kick-off the industry’s SNOW week.

The SIA Snow Show abounds with 60+ seminars and clinics on marketing, research, production, trends and sales addressing new ways to engage with online consumers and users. Research and trends seminars provide interesting insight about the current and future state of the snow sports market across all categories and styles. Find a complete schedule and details

On the Show floor, a new seminar line-up to be held inside Sourcing Snow convenes designers and suppliers to discover product development trends, technologies and planning. Sourcing Snow returns in 2015 with twice the number of exhibitors, as a one-stop shop for the snow sports industry offering an experience unique to all things snow. Designers, textile experts and production professionals meet face-to-face with raw materials leaders to streamline their production process while at the Snow Show. Trending colors, materials and innovation gather in one place to drive snow sports apparel and accessories. More info at

Recharge, connect and learn at the Blue Bird Social Zone for 16 illuminating presentations on a range of topics from digital marketing for small business to Web traffic conversion. New this year is an expert styling session with designers, media and industry influencers who know best “how to wear it” for the alpine, freeski and après categories – audience participation is encouraged!

The Women’s Lounge offers comfy seating among the latest women’s apparel and gear. Relax. Network. Take in what is new with the Women’s segment as the lounge is open during trade show hours. Join women leaders in our industry for a social hour in the lounge on Thursday, January 29 at 5P.

CRAFT @ SIA, dedicated to the small, independent, hand-crafted ski and snowboard manufacturers, returns to the 2015 SIA Snow Show with an increase in participants. This hub of small, independent, hand-crafted ski and snowboard manufacturers showcases brands, design and innovations that are set to make their mark in the snow sports industry.

“As part of the boutique ski industry, it’s great to see SIA acknowledge the importance of small boutique companies,” said Bex Wilkinson, PR/sales rep Big Wood Ski.

The Show offers a further tailored experience with the NEW Nordic Center presented by Cross Country Ski Areas Association (CCSAA) and media partners, Cross Country Skier, Ski Post, SkiTrax, Snowshoe Magazine,, an exclusive preview of apparel, equipment, accessories and technologies specific for the cross country and snowshoe experience with marketing and merchandising education where a Nordic expert will be available throughout the show to help buyers learn more about selling the Nordic lifestyle. 

Rental World/Backshop, Uniform Gallery, presented by SAM Magazine, features over 50 exhibitors showcasing the latest hardgoods rental equipment, displays and accessories, backshop tools and uniforms. Buyers, resorts and media can browse the innovations in rental equipment and accessories to help get a lead in this important customer return market. Learn the secrets of boot fitting with SAM Magazine’s industry power panel on Friday, January 30 at 1P;Fitting Rental Boots (Ski/Snowboard): The 5-Minute Miracle.

The Backcountry Experiencereturns to the Snow Show with Project Zero’s launch of the Backcountry Starts Here campaign where retailers, reps and the media can learn more from the American Institute for Avalanche Research and Education (AIARE) professionals, athletes and guides including Chris Davenport, Lynsey Dyer, Greg Hill, and Jeremy Jones. Each day, Backcountry Experience hosts retail clinics, panel discussions, happy hours with the pros, in addition to supporting content structured around the basics of the Backcountry Starts Here campaign. Whether you are a longtime backcountry enthusiast or are starting this season, you are encouraged to learn more during the Snow Show at Backcountry Experience.

“We’ve all come together with the goal of leveraging our resources to drive avalanche fatalities toward zero. It’s an audacious goal and it’s one that we’re not going to achieve unless we have support from all aspects of the snow sports industry,” said Ben Pritchett, program director for American Institute for Avalanche Research and Education (AIARE).

The Sneak Peak/New Product Directory is a digital overview of new innovations that will be featured at the Show. Browse through to get a glimpse at the “IT” products and the 15/16 season vibe. The brand listings cover the range of apparel, accessories, equipment, footwear and textiles that will be on display at the 2015 SIA Snow Show.

The annual SIA Snow Show is where influential and visionary snow sports brands connect with leading retailers, resorts and media to unveil their latest innovations, exchange ideas and build relationships that shape the industry.

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2015 SIA Snow Show is scheduled for January 29-February 1, 2015 at the Colorado Convention Center in Denver, Colorado followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 2-3, 2015. For more information, updates, registration for the 2015 SIA Snow Show, visit

For 24/7 updates on all things 2015 Snow Show, check back on andSIA’s Latestand follow SIA on Twitterand Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15demo or #SIA15intel to join the conversation.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more