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currexSole Selects Snowden and Co. as West Coast Sales Agency

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currexSole seeks to expand sales presence in California, Nevada, Arizona and Hawaii via Snowden and Co.’s established reputation and success on the west coast

Boston, MA (June 18, 2014) – currexSole, Europe’s leading athletic insole brand, is pleased to announce their partnership with Snowden and Co., one of the top U.S. running specialty sales agencies, to cover the west coast territory of California, Nevada, Arizona and Hawaii. currexSole and Snowden and Co. seek to expand the west coast presence and availability of the performance insoles following a successful emergence in east coast specialty running retail stores this year. Based on the latest sports-science research findings and designed with patented technologies, currexSole performance insoles are designed to improve the foot ecosystem for runners, radically improve comfort levels and prevent injuries,

Frank Snowden, owner of Snowden and Co., will lead and represent currexSole with the relationships, knowledge and expertise he uses to represent accessory brands CEP Compression, CLIF Bar, Nathan and Balega throughout the west coast territory. Currently, currexSole insoles are available at select Fleet Feet stores (Stockton, Menlo Park, Aptos, Burbank and Monterrey, CA), Sole 2 Soul Sports, Running Warehouse, A Runners Circle (Los Angeles), Top to Top and Village Runner. For the complete list of currexSole retailers in California and nationwide please visit the currexSole Store Finder. Snowden is eager to add currexSole to the successful accessory line up of Snowden and Co. beginning July 1st.

“currexSole compliments our great accessory brands and we are happy to represent the most promising arrival in the insole category that we have seen for years,” says Snowden.

Lutz Klein, CEO and MD of currexSole Americas, seeks to achieve competitive retail and sales goals for the west coast and was approached by Snowden to tackle the objective. “We are very excited that one of the top sales agencies for U.S. running specialty has decided to partner with currexSole,” comments Klein. “Both parties are motivated by a shared drive for increased sales and to introduce a new school of thought within the insole category to the west coast.”

For more information on currex, visit or friend them on Facebook.

About currexSole

currex creates solutions to analyze and optimize human motion.

currexSole insoles are the perfect symbiosis of science and passion. currexSoles are developed by a team of renowned sports scientists and grounded on the latest research. currexSoles are based on 360° pro expertise in movement analysis using real-life, real-time data and present high-end solutions for demanding athletes. Designed with cutting-edge technology, sensitively tuned to you and your sport. currexSoles are your Supporters and help prevent pain and stress damage to knees, feet and hips..Your foot and shoe become one – you’ll feel the difference!

About Snowden and Co.

Snowden & Company ( is a specialty sales force representing the top athletic brands in CA, AZ, NV & HI. You can find us on the road, in specialty retail stores or at any number of athletic events held in our beautiful territory. Our agency includes:
Frank Snowden, Brent Steiner & Bridget Duffy.

Media Contact:

Morgan Gonzalez

SMACK! Media