Rockford, Mich. — Cushe Footwear, the laid-back division of Wolverine World Wide (NYSE: WWW), will be revealing the new autumn/winter 2014 collection at the Winter Outdoor Retailer show in Salt Lake City this month.
The Cushe design team always draws inspiration from those living, breathing and experiencing the Cushe Life. This time around, they wanted to collaborate with individuals who helped define that lifestyle. They did not have to look far. Brand Ambassadors and extreme sport enthusiasts, Mitch Corbett and Matthias Giraud, find themselves living unconventionally and needing footwear that can rise to the occasion. They helped inspire the design and a collection was created to exemplify the ride that is the Cushe life.
The Wanderer Collection is the definition of the above; a collection that draws life from the cold-water surf and brings together looks, function and rugged personality. Post surf or snow, these designs pay homage to classic outdoor living, while adding just enough detail to be set apart. Ditch the traditional heavyweight low-temp footwear for something more authentic. The Matthias WP features waterproof suede, a thermal fleece lining and the comfy Cushe foot bed. MSRP $90 – $125.
The Cushe Sneak brings the arrival of a new staple in laid-back living. Inspired by Cushe’s best-selling classics, the Slipper and the EVO-Lite, the Cushe Sneak takes easy-does-it to the next level. A relaxed fit and an insanely lightweight body, create the ultimate beach and street cruiser. Simple on, simple off and go-with-the-flow friendly.
For women, Cushe launches the Winter Bo Chic Collection. When your next steps leave tracks in the snow, count on the Winter Bo Chic to keep your look and love of bohemian going all year round. Delicate detail is proudly present with a concealed wedge, making this style ultra-wearable. The Boho Chill is waterproof leather with suede, perfect for all things après.
For those who live for festivals, the Little Bo Chic Collection will be an instant favorite. Simplified silhouettes, delicate detail designed for all-day wear, make these perfect for walking on anything from festival grounds to city streets. These boots go well with a wide range of looks, and even better with a grand sense of adventure. The Meadow features suede with woven textile, breathable canvas lining and the comfort of the Cushe foot bed to keep you rockin’ all through the set. MSRP $85 – $125.
And finally, the Cushe standard: The Slipper, representing everything the company does. Easy to slip on or kick off with ease, feet feel as at home traveling as they do relaxing thanks to deeply cushioned, super lightweight outsoles – offering a shoe that is almost inappropriately weightless. The Slipper features prints from the Hoffman x Cushe collection for Autumn/Winter 2014, paying homage to the California surf life through vibrant fabrics and statement prints.MSRP $50 – $65.
The Collection will be available for both men and women in the autumn and winter months of 2014 online at cushe.com and wherever Cushe products are sold including Ron Jon Surf Shop, Flip Flop Shops, REI and Nordstrom. To get a taste of the Cushe life, connect on Facebook and to experience some Cushe Time during the show, visit booth 30145W.
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ABOUT CUSHE FOOTWEAR
Cushe™ (pronounced ‘Cushy’) was born in the summer of 2004. A brand conceived by a group of footwear designers and enthusiasts, we are an independently thinking, design led footwear brand, based in the UK, offering unique and exciting footwear choices for a dynamic, inspired and confident generation. The Cushe name reflects a way of life that we as a team aspire to and we spend every day refining our art to deliver only the type of shoes that we love to wear ourselves.
Our vision is to establish ourselves as the innovators of laid-back footwear and become the après adventure brand of choice. When it comes to product, it is our goal to never stand still. Design is everything – right down to the smallest detail. We aim to differentiate ourselves from other lifestyle & action sports brands through creating fresh and unique footwear to offer our customers an Unconventional Choice For Everyday Life.