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CW-X AND USA LUGE CELEBRATE 10 YEARS IN THE FAST LANE
NEW YORK, N.Y. (Nov. 19, 2015) – In luge, a Winter Olympic sport where speeds can exceed 85 mph, and finishes are measured in single thousandths of a second, every advantage counts – from the preparation of steel runners, to the aerodynamics of the athlete and sled, to the fit and support of training and competition apparel. For 10 years, CW-X® Engineered Endurance Apparel has been right beside the competitors.
In fact, as a base layer, no other luge sponsor is closer.
Today representatives of the U.S. Luge Association (USA Luge) met with Wacoal Sports Science Corp., makers of CW-X, to celebrate a decade-long partnership as “Official Performance Base Layer Supplier” – a relationship that began in November 2005 and will continue through at least the 2018 Games in PyeongChang, South Korea.
In addition to cash support, the 24-year-old brand provides competition and training base layer apparel for 50 team members. Competitors wear Ventilator, Insulator and Revolution Web Tops; TraXter, Insulator and Stabilyx Tights; and Performx Compression Support Socks. Women competitors receive Xtra Support and Versatx Running Bras, and Endurance Pro Fit Shorts.
“Ten years ago, when CW-X was still new to the U.S., we looked to support a cold weather sport that was relatively undiscovered, one that didn’t receive much attention,” said John L.A. Wilson, president and COO of Wacoal Sports Science Corp.
“Yet we wanted a sport that was still extremely exciting, incredibly visual, and could demonstrate how our targeted support web technology could make a difference.
“Luge fit the bill and since then it’s been quite a ride through the past three Winter Games. Since we began our support, during the 2006 Torino Games, USA Luge posted its highest-ever women’s singles finish until then – fourth – while also matching its best-ever men’s singles finish, also fourth, from four years earlier,” Wilson said.
In 2010, Mark Grimmette, 1998 and 2002 medal winning doubles luge athlete and CW-X sponsored athlete, was U.S. Olympic flag bearer at the 2010 Games in Vancouver. Grimmette was also one of eight athletes to carry the World Trade Center American flag into the 2002 Salt Lake City Opening Ceremonies.
Wilson notes that in 2014, in Sochi, Russia, Erin Hamlin broke through on several fronts. Hamlin, the 2009 World Champion, scored a bronze medal in singles. This was the fifth medal at the Games for USA Luge and its first ever in singles. In addition, Hamlin became the first American woman to step onto the luge podium at the Games. When she stood second after the first heat of the Sochi race, it marked the best opening run singles performance in team history.
Hamlin, who wears CW-X in competition under her speed suit and during training, says of the brand, “I like how it feels, how it supports muscles and joints, and how it helps me before, during and after a rigorous training session.”
Wacoal Sports Science Corp. promotes its sponsorship through its CW-X web site, print advertising, packaging, at trade shows including The Running Event and Outdoor Retailer, and through social media, according to Wilson.
The CW-X logo is displayed on the USA Luge fall and winter uniforms, the company logo appears at USA Luge headquarters in Lake Placid, N.Y., and national team athletes periodically make appearances on behalf of the company.
Starting last September, USA Luge members have been on the ice in Lillehammer, Norway, Lake Placid and Park City, Utah. They have enjoyed excellent training conditions, accumulating ample runs to prepare for the World Cup season and 2016 World Championships.
After the final seeding event and the nationals in early November, USA Luge will depart for Europe and the final run-up to the World Cup season opener in Igls, Austria, outside Innsbruck, on November 28-29. One week later, the tour comes to Lake Placid for racing on December 4-5, followed by Park City on December 11-12.
CW-X Targeted Support technology will continue to “support” them in more ways than one.
For more information about USA Luge, log onto: www.usaluge.org.
Wacoal Sports Science Corp. is a wholly owned subsidiary of Japan’s Wacoal Corp. (NASDAQ: WACLY), one of the world’s largest manufacturers of intimate apparel. It is headquartered in New York City at 136 Madison Avenue. For more information: 212 743 9636, www.cw-x.com.