Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Dakota Grizzly Launches RSVP Website Supporting Online Retail Collaboration

The new website will enhance Dakota Grizzly's initiative to include its network of retailers year round

Get access to everything we publish when you sign up for Outside+.

St. Louis, MO – March 19, 2018 


Dakota Grizzly Launches RSVP Website Supporting Online Retail Collaboration

St. Louis, MO – March 19th, 2018. Respected in the outdoor industry for rugged and reliable men’s lifestyle clothing, Dakota Grizzly is excited to announce the launch of its new website in support of their 2018 R.S.V.P retail program.

As heritage brand from St. Louis, Dakota Grizzly is part of an innovative collective of creators, makers and explorers known as the Midwest Makers. In addition to highlighting the Midwest Makers the company works with and supports, the new website will enhance Dakota Grizzly’s initiative to support its network of retailers through the newly launched R.S.V.P program. The store locator will map each location of where Dakota Grizzly products are sold. This will encourage customers shop locally and test and feel the product. For every online sale shipped in North America, qualifying retailers will receive an annual check disbursement from the online sales made in their locale.

The R.S.VP. program launched the fall of 2017. The first checks were sent January of 2018 to qualifying partners, the brand plans to add more customers to the program with the start of this 2018/19 selling season. The new website shows their commitment to this program.

“Our mission is to grow businesses together and make long-lasting partnerships in this era of online sales,” explained Dakota Grizzly VP of Sales Joel Anderson. “We are seeking to inclusively problem solve with our retail partners versus ‘either or’ scenarios. We are not competing-we are sharing in mutual growth. It’s all about supporting one another and working together,

With the first checks now in the hands of retailers, enclosed in the envelope are a letter and check, the letter reading: “It’s what we promise from us to you. Respect, for the retail heritage you have built in your community. Support, for your commitment to the Dakota Grizzly brand by offering outstanding customer service, professional sales staff and innovative merchandising support. Valued, as the most important link to the Dakota Grizzly customer. Partnership, for the future as our customer discovers the Dakota Grizzly story of Midwest Makers tradition and craftsmanship in your store and online.”

The new website will feature a cleaner, more user-friendly layout, and allow customers to zoom in on products to see the quality of fabrics and signature fine detailing of Dakota Grizzly’s line of tops, bottoms, caps and outerwear.

Asked about the motivating force behind the website redesign, Dakota Grizzly Marketing Manager Mackenzie Taylor says it was time for a change.

“We wanted something that was clean and easy to use and represented our recent rebrand,” Taylor says. “We hope people will use the website to find items they like, connect with our brand thru our ambassadors, and discover a retailer close to them that they start buying from.”

About Dakota Grizzly

Born of a 70-year lineage of St. Louis garment makers, Dakota Grizzly provides men with a discriminating eye for detail with garments that have a unique design signature. For shirts, pants and outerwear provide a sophisticated interpretation of classic design, visit Dakota Grizzly.

Contact: Beth Cochran,, 406.579.7909


Beth Law Cochran