Press Releases

Dale of Norway launches “Pure Norway” Sweepstakes, giving away a trip for two to Norway on Christmas Eve

Burlington, Vermont (October 7, 2013)—Try on the latest Dale of Norway design, and be entered to win an adventure for two to Dale, Norway.

Known as the “Pure Norway” sweepstakes, the promotion will launch on Oct. 1, 2013, at Dale of Norway retailers nationwide. Winners will be selected and notified on or before December 24, 2013 – creating the best holiday gift, ever.

The once-in-a-lifetime grand prize adventure for two to the “Land of the Midnight Sun” includes round-trip airfare to Bergen, Norway from the United States or Canada and full hotel accommodations.

The adventure culminates with a private tour of one of the largest and most sophisticated apparel manufacturing facility in the world—and a Dale of Norway sweater of your choosing to take home.

Founded in 1879, Dale of Norway has created high-quality knitwear in the small village of Dale on the west coast of Norway. Over time, Dale of Norway has become the leading designer of authentic Nordic sweaters, active sweaters and weatherproof outerwear.

The current collection includes lighter versatile knits, new chunky sweaters, an updated and improved Knitshell program, and a new hat and accessory collection. As always, Dale of Norway knitwear is made from 100 percent pure virgin wool.

The Dale of Norway sweater sweepstakes is open to U.S. and Canadian residents 18 years and older. No Purchase Necessary. The sweater sweepstakes runs from October 1 to December 15, 2013. For entry and official rules visit or your local retailer. 

About Dale of Norway:

Dale of Norway was founded in 1879, and has produced high-quality knitwear and technical premium outerwear since the start. Based in Bergen, Norway, Dale is one of the largest and most sophisticated manufacturers of classic and innovative apparel in the world. Dale of Norway’s products are available through a worldwide network of better retailers — authorized online retail shops. For more information, or to shop online, visit