Dare 2b Debuts New Black Label for Fall 2016

Portsmouth, NH (January 4, 2016) – Dare 2b is proud to debut their new Black Label for fall 2016. Designed for the performance aficionado and fashion elite, the Dare 2b Black Label is their most premium collection to date. A monochrome color scheme makes way for the features of the range to be the star of the show. Wool look fabrics, sleek branding and metallic zips add to the premium feel of the collection. With a shorter and sportier fit, and a new deeper collared hood, Dare 2b’s Black Label jackets and pants are suitable for even the most challenging days on the slopes.

For ultimate performance, Black Label styles feature three of Dare 2b’s proprietary technologies: AEP Kinematics, Endothermic performance, and Oxyflow Ventilation. AEP Kinematics technology provides perfected freedom of movement, analyzing points of motion during athletic performance. Endothermic Performance Technology provides extra protection from the bitter cold with wool fill insulation and wool look performance fabrics. Dare 2b’s Oxyflow Ventilation system gives the wearer maximum airflow for a demanding day on the slopes by reducing over heating and perspiration build up.

The use of Dare 2b’s proprietary alpaca wool mix insulation fabric, Ilus Wool, further enhances thermoregulation and moisture control. Ilus Wool technology is designed to naturally insulate the user, keeping them drier and odor free, also making it ideal as an active wear piece.

Men’s Shadow Side Jacket
The coolest jacket on the mountain, with all of the technical bells and whistles. Features include Dare 2b’s AEP Kinematics, Endothermic Performance, and Oxyflow ventilation technologies making it one tough jacket to beat at any price. The Shadow Side also features a waterproof and breathable 4-way textured stretch fabric with wool look fabric overlays, a DWR finish, critically taped seams, underarm ventilation zips, a grown on technical hood construction, articulated sleeves, Ilus Wool, and more. Available in Black/Anthracite in sizes XS-XXXL. MSRP $450. 

Men’s Shadow Side Pant
Can’t have the jacket without the pants, and you won’t want to pass these up. With AEP Kinematics and a waterproof and breathable 4-way stretch fabric the Shadow Side Pants can handle it all. Additional features include DWR finish, taped seams, stretch lining to upper legs, ergonomic shaped waistband, EVA foam back protection, elasticated waist adjusters, multiple pockets with YKK mirrored zips, articulated knees, integral snow gaiters, reinforced self fabric overlay at inner ankle and hem, and more. Available in Black in sizes XS-XXXL. MSRP $190.

Men’s Shadow Side Sweater
The layer you can’t live without. The Shadow Side Sweater utilizes Endothermic Performance technology to provide extra protection from the bitter winter cold. It is a hybrid knit with a polyester main body and knit effect fleece sleeves. Additional features include Ilus wind resistant fabric, water repellent finish, ribbed collar, metal effect front zip with inner zip and chin guard, and multiple pockets. Available in Ebony Grey Marl/Black in sizes S-XXXL. MSRP $150. 

Women’s Shade Out Jacket
The epitome of ski sophistication, this jacket is everything you want and more. Features include Dare 2b’s AEP Kinematics, Endothermic Performance, and Oxyflow ventilation technologies. And that’s not all; the Shade Out Jacket is also waterproof and breathable with a 4-way textured stretch fabric with wool look fabric overlays. Additional features include a DWR finish, multiple mirrored zippers, asymmetric YKK mirrored center front zip with inner zip and chin guard for extra weather protection, articulated sleeves, extra articulation to sleeve lining, Ilus Wool, and more. Available in Black and White in sizes US 2-16. MSRP $450.

Women’s Shade Out Pant
The most flattering pant on the mountain, the Shade Out Pant will have you looking as good as you feel. Features include Dare 2b’s AEP Kinematics, waterproof and breathable 4-way stretch fabric, DWR finish, and taped seams. The Shade Out also includes stretch lining to upper legs, ergonomic shaped waistband, adjustable detachable braces with back slider system and elasticated waist adjusters making it an incredibly comfortable bottom layer. Additional features include pockets with YKK mirrored zips, articulated knees, integral snow gaiters, reinforced self fabric overlay at inner ankle and hem, and more. Available in Black in sizes US 2-18. MSRP $190.

Links:

Dare 2b: Dare2b.com

Facebook: Facebook.com/dare2bwelcometoourmountain

Twitter: @Dare2bLtd

About Dare 2b

Dare 2B is a mountain sports brand offering innovative and fashionable ski and sportswear to those who are all about having fun on the mountain. Urmston-based in the UK, Dare 2b is owned by the Black family who have over 80 years and three generations’ experience in making high quality waterproofs. The Dare 2b brand was established in 1999 and is today widely sold throughout Europe and is expanding its distribution in the U.S. The company employs more than 400 people and exports to more than 30 countries with dedicated sales offices in France, Belgium, Germany, Holland and Spain.

PRESS CONTACT:

Tara Coyle

Terra PR

307-733-8777

Tarac@Terrapublicrelations.com