Press Releases

Dare 2b Debuts New Free Ski Line at SIA for Winter 2015-16


Portsmouth, NH (January 21st, 2015) – Dare 2b, the freshest young snow and ski brand from the UK, expands its U.S offering in 2015 with a revamped Free Ski line featuring asymmetric color blocking and directional prints for eye catching performance. Bold color block pants and mid layers compliment the jackets, and is ideal for anyone living the mountain lifestyle. Bright colors and fashionable designs will turn heads, but the performance will keep these pieces in use all winter long.

Men’s Mentality Jacket

A vibrant and punchy jacket perfectly suited for a full day on the mountain. Carve the slopes in confidence with its waterproof and breathable polyester 4-way stretch fabric. Features also include a magnetic closure storm flap that provides a sleek and non-snagging design that keeps the snow out, no matter how deep it gets. Articulated sleeves, taped seams, underarm ventilation zips, detachable snow skirt, and adjustable shock cord hem system complete the ideal performance jacket. Available in trail blaze/airforce blue, mosaic blue/lime green, trek green/trail blaze in sizes XS-XXXL. MSRP $160. 

Men’s Gusto Jacket

Get noticed bombing through the powder in the new Gusto Jacket. Waterproof and breathable, this insulated 4-way stretch jacket is designed for the serious mountain dude. Additional features include taped seams, a detachable snow skirt, adjustable shock cord hem, high loft polyester insulation, and more. The Gusto also features a magnetic closure to storm flap that keeps the snow out in sleek style. Available in lime green/mosaic blue, trek green/trail blaze, and lemon chrome/airforce blue in sizes XS-XXXL. MSRP $150.

Women’s Sweeten Jacket 

The jacket for the woman who wants to be the first chick on the mountain, every time it snows. The Sweeten Jacket‘s waterproof and breathable polyester 4-way stretch fabric and water repellent finish keeps you protected on the biggest powder days while the magnetic closure storm flap provides a sleek look that works to keep the snow out while maintaining easy access to pockets and zippers. Additional features include taped seams, adjustable cuffs, detachable snow skirt, multiple interior and exterior pockets, and more. Available in trail blaze color block, lime green color block, and freshwater blue color block in sizes 2-16. MSRP $150.

Women’s Slopestyle Jacket

A technical jacket oozing with confidence, the Slopestyle is jam-packed with mountain-ready features including a waterproof and breathable 4-way stretch fabric with taped seams, underarm ventilation zips, articulated sleeves, adjustable shock cord hem, detachable hood and snow skirt, and more. The Slopestyle also features a magnetic closure to storm flap to enhance a sleek design as well as keep the snow out. Available in fresh khaki columbus check and performance purple portland check in sizes 2-16. MSRP $160.


Dare 2b:


Twitter: @dare2bonline 

About Dare 2b

Dare 2B is a mountain sports brand offering innovative and fashionable ski and sportswear to those who are all about having fun on the mountain. Urmston-based in the UK, Dare 2b is owned by the Black family who have over 80 years and three generations’ experience in making high quality waterproofs. The Dare 2b brand was established in 1999, and today is widely sold throughout Europe. It is currently expanding its distribution in the U.S. The company employs more than 400 people and exports to more than 30 countries with dedicated sales offices in France, Belgium, Germany, Holland and Spain.


Tara Coyle

Terra PR