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â€“Greater availability of premium socks for Southern Retailersâ€“
NORTHFIELD, VTâ€”Darn Tough Vermont, American manufacturer of premium, all-weather performance socks, has hired Mootzilla Marketing as its sales agency of record in the southern United States, including Texas, Arkansas, Louisiana and Oklahoma.
â€œWe depend on our sales representatives to help us increase the availability of our premium, American-made socks into markets far away from our Vermont sock mill,â€ said Mark Comcowich, Director of Sales and Marketing at Darn Tough Vermont. â€œMootzilla is well-established in their region and is poised to help us open new accounts as well as service existing ones through an experienced, dedicated sales force.â€
Mootzilla Marketing comprises three partners: Lori Barrett who lives in Austin, Texas and covers South Texas; David Mootz who lives in Dallas, Texas and covers North Texas, Louisiana and East Arkansas; and Chad Shanks who lives in Tulsa and covers Oklahoma, West Arkansas and the Texas panhandle. Combined, this three-person team at Mootzilla has over 30 years experience in the cycling, running and outdoor industries. The sales force currently represents the outdoor brands Louis Garneau, inov-8 Shoes, Tifosi Optics, SKINS Compression, Club Ride Apparel and Honey Stinger.
â€œIt’s a pleasure to get behind a company with the reputation for quality and dedication to American manufacturing that Darn Tough Vermont brings,â€ said David Mootz. â€œThey make a great addition to our current product lineup and our team is very excited to be working with Darn Tough Vermont.â€
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About Darn Tough Vermont
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont, offering both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s styles â€“ all of which carry the industry’s only unconditional lifetime guarantee. Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamlessâ„¢ technology; and an exclusive blend of either CoolmaxÂ® or ultra-fine merino wool for comfort, fit, durability and moisture management. The company was founded by Ric Cabot in 2004, a third-generation sock maker, and operates out of Cabot Hosiery Mills. For more information, visit: www.darntough.com.