Press Releases

Darn Tough joins AAS for inaugural NAARS adventure racing season


Darn Tough has been named the exclusive sock of the North American Adventure Racing Series (NAARS). NAARS is a premiere international adventure racing (AR) series which hold races all across North and Central America. The partnership between these two active companies will provide the series with a range of socks for elite AR athletes as well as prizes for winning teams.

American Adventure Sports was founded in 1997 with the idea to create events and provide products that cultivate a passion for nature and activity. Since then, thousands of individuals have participated in AR events as a way to learn, grow and improve their lives through sport. American Adventure Sports first expanded its offerings in 2009 by opening a retail location in Indiana, PA to provide the tough-wearing outdoor and adventure gear needed by AR participants. The company continued to grow and moved to Greensburg, PA in 2012 where it also now houses a fully functioning in-house video production branch, supports a partnership with local universities, and operates an online store that provides top-of-the-line adventure racing and outdoor gear.

“The fact that we and Darn Tough have been partners for 5 years straight is a true testament to how much we love this company,” said Doug Crytzer, Owner and Founder of American Adventure Sports. “Year after year, our racers can’t wait to get their feet in these socks and would never consider racing in anything else.”

The NAARS Coalition, consisting of dozens of race directors across the continent, is dedicated to creating synergy and positivity within the AR sport and providing opportunities for athletes and sponsors. As a part of that effort, Darn Tough will act as an in-kind sponsor, providing a variety its socks for the winners of the NAARS Prime and Prestige level events and for athletes on the NAARS endorsed AR team, TeamSOG.

American Adventure Sports is more than proud to say that Darn Tough products have been available in its retail location for years and are a costumer favorite year after year.

About American Adventure Sports
Established in 1997, American Adventure Sports (AAS) aims to sharpen the mind, body, and soul of both clients and employees. With company headquarters currently located in Greensburg, PA, the focus of AAS is to bring attention to the majestic, natural beauty that surrounds us while raising awareness of the need to and benefit of preserving our natural surroundings. AAS produces some of the most exciting adventure races, triathlons, trail running events, mountain biking races, camps, clinics, and retreats in the world. Despite the incredible growth AAS has seen in the past few years, we remain loyal to our initial mission and values while striving to encourage fitness, improving quality of life and enjoying all that the great outdoors has to offer all while taking care of the planet. More information is available at americanadventuresports.com.
Facebook: http://www.facebook.com/ameradsports
Twitter: http://twitter.com/ameradsports
Check our blog: http://ameradsports.blogspot.com
NAARS: http://www.northamericanar.com

About Darn Tough
Darn Tough started over 30 years ago when a Vermont family opened a mill and began creating socks. The Vermont climate is unforgiving regardless of season, bitterly freezing winters, and hot, sticky summers. There needed to be a sock for any occasion. The Darn Tough team spent long months perfecting their products and came up with a sock guaranteed for life. This innovative company strives to stick to their roots and keep jobs in America without sacrificing quality. More information is available at http://darntough.com
Facebook : http://www.facebook.com/DarnToughVermont
Twitter: http://twitter.com/DarnTough
Blog: http://darntoughvt.wordpress.com/