Darn Tough Partners with Interex Industries To Expand Canadian Dist.

NORTHFIELD, VT—Darn Tough Vermont, American manufacturer of premium, all-weather performance socks, has partnered with Interex Industries to expand the availability of its products across Canada. Interex Ind. is a Vancouver-based Canadian distributor of apparel and sporting goods for the outdoor market with over 40 years of experience and an extensive background in the footwear industry. With distribution warehouses on Canada’s east and west coasts, this partnership improves the supply chain of Darn Tough Vermont socks to retailers throughout all of Canada.

“Interex is an established and respected distributor with an excellent track record and working relationships with retailers of all sizes,” said Mark Comcowich, Director of Sales and Marketing at Darn Tough Vermont. “We are eager to expand the availability of our products across Canada and Interex is an ideal partner to help us accomplish this goal.”

Interex Ind. has a national sales force of approximately 30 independent sales agents covering all provinces in Canada. Their current product lines include Yaktrax, Grangers, Minus 33, Smartshield, High Gear and Ocean Minded. They pride themselves in offering the highest level of customer service in the industry.

“Darn Tough’s Vermont-made socks have a reputation for superior fit, comfort and durability which is all backed up by the industry’s only unconditional lifetime guarantee,” said Kuts Shoji, Principal and CEO of Interex Ind. “It’s a pleasure to increase the availability of this premium product in our territories. Warm, durable socks are one thing that certainly doesn’t go unappreciated in the Canadian outdoor market.”

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About Darn Tough Vermont

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont, offering both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee. Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamlessâ„¢ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. The company was founded by Ric Cabot in 2004, a third-generation sock maker, and operates out of Cabot Hosiery Mills. For more information, visit: www.darntough.com.