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Darn Tough puts the focus on luxury with new knitting techniques and yarn varieties in their spring 2018 collection
Northfield, VT. (July 24, 2017)
Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly brings the new spring 2018 collection to market at this month’s Summer Market Outdoor Retailer. From the brand known by many in the outdoor community for ‘must have’ gear, Darn Tough puts the focus on luxury with new knitting techniques and yarn varieties in their spring 2018 collection.
“Our team is always pushing the envelope and working to improve upon what we feel is the best sock in the industry. The result of months of research, development and in-field testing is something we are extremely proud of,” explains Ric Cabot, Darn Tough CEO and President.
Spring 2018 Collection Drops the Top
Darn Tough continues to deliver on their brand cornerstones; comfort, durability, and fit, while making the most luxurious socks they have ever brought to market to date. With Darn Tough’s lifetime guarantee and continued dedication to perfection, the new Top Down and Topless true no-show styles are guaranteed to be sought after.
Fine Tuning a Classic
Darn Tough is always looking to improve upon their high standards, whether through materials or design, and this pursuit of perfection reigns true with its updated core hiker styles for both men and women. These trail-tested socks keep their durable chassis, and feature enhanced comfort and fit with new strategically placed ribbing and flex windows.
Growing Graduated Compression
After significant demand for the graduated light compression to the women’s Vertex running sock (launched in fall 2017), Darn Tough is expanding graduated light compression to the men’s Vertex series.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.