Darn Tough Taps StoneNsea Sales Inc. for Southeast U.S. Representation

NORTHFIELD, VT — Darn Tough Vermont, American manufacturer of premium, all-weather performance socks, has tapped StoneNsea Sales Inc. for representation in the Southeastern and Gulf states of the U.S., including NC, SC, GA, FL, AL, TN, and MS.

“We are very excited to have John Juraschek and the StoneNsea agency join the Darn Tough Vermont team,” said Mark Comcowich, director of sales and marketing at Darn Tough. “John and his team have built a trust and respect with retailers throughout the Southeast and have a well-earned reputation of being one of the hardest-working groups in the territory. We are confident they will execute our goals effectively and we feel very fortunate to have them representing our brand.”

StoneNsea Sales is owned and managed by John “JJ” Juraschek, a self proclaimed “road warrior” with eight years experience as a sales representative and over 20 years in the outdoor specialty industry. StoneNsea also represents Outdoor Research, another brand recognized as a leader in its class.

“My team and I are eager to be working with Darn Tough Vermont, which happens to be a company we admire and take with us everywhere we go,” said Juraschek. “We see tremendous potential for Darn Tough in the Southeastern U.S. market.”

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About Darn Tough Vermont

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont, offering both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee. Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamlessâ„¢ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. The company was founded by Ric Cabot in 2004, a third-generation sock maker, and operates out of Cabot Hosiery Mills. For more information, visit: www.darntough.com.