Get access to everything we publish when you sign up for Outside+.
FOR IMMEDIATE RELEASE: July 15, 2015
PMG Public Relations
Darn Tough Vermont Achieves
Stunning Second Quarter
– Revenue Up 60% Over 2014 –
Northfield, Vermont (SNEWS) July 15, 2015 – Darn Tough Vermont, American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, has reported a record second quarter with topline growth, up 60% over the corresponding period in 2014. The company also reported June 2015 figures, posting a 79% increase over June 2014. These results represent a continuation of three years of unprecedented growth for the domestic producer of high-quality, unconditionally guaranteed socks.
These record earnings make it possible for the company to invest significantly in infrastructure to support continued, forecasted growth in a sustainable, robust fashion. The company has announced initiatives to add positions within its customer service group and to invest in its marketing and product development engines.
“We are fortunate to continue our exceptional growth, but with that growth comes an imperative to avoid complacency, and we must continue to push ourselves, especially when it comes to providing the highest standard of service and support to our dealers and end customers,” said Ric Cabot, Darn Tough Vermont president and CEO. “Over the next 18 months, we will be making significant investments in growing our bench strength and supporting our customer support infrastructure as well as our sales and marketing operations. We’ll also begin a 100,000 square foot expansion at our Northfield, Vermont mill in 2016, creating 150 new positions over the next three years and an additional 300 full-time jobs in five years.”
Going into the third quarter with significant momentum, Darn Tough Vermont expects to exceed its revenue targets in the coming quarters, according to Cabot.
For more information about Darn Tough Vermont socks, please visit www.DarnTough.com.
# # #
About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch (1441) and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either ultra-fine Merino wool or Coolmax® for comfort, durability and fit and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.