Darn Tough Vermont Brings a Wave of New Run/Bike Socks To Summer OR

NORTHFIELD, VT— Darn Tough Vermont, American manufacturer of the only premium, all-weather performance socks with an unconditional lifetime guarantee, continues to lead the specialty sock market with new designs and color palates for Spring 2014.

“We strive to consistently produce socks that outperform everything else on the market with a quality that exceeds customer expectations and we have done that again with our latest Run/Bike socks,” said Ric Cabot, founder and president of Darn Tough Vermont. “Many runners and bikers strive for lighter and thinner socks to improve the union that is created with their shoes. Our Ultra-Light socks have always been a fan favorite, while our Light Cushion line continues to grow thanks to technology that offers durability and cushion in a light weight sock.”

Darn Tough introduced its Light Cushion Run/Bike socks at the 2012 Summer OR show and they have become tremendously popular since hitting the shelves this past spring. Using this industry leading technology, Darn Tough’s Light Cushion socks are made with a superfine, custom-made 17.2-micron Merino wool, which is half the wool yarn weight of the company’s Cushion socks.

Building off that success, Darn Tough introduces three new Light Cushion options for women this year in vibrant new colors. The No-Show Mountain Top Light Cushion socks help you show off your Darn Tough pride by taking the company’s signature mountain logo and stretching it around the cuff for everyone to see. The new Fast Back Light Cushion socks come in No-Show and Quarter lengths, bringing stylish new designs in a sock that fits comfortably into form-fitting run and bike shoes, while still providing resilient cushioning and durability in a low-volume sock.

Darn Tough also unveils its new No-Show Tab Ultra-Light Run/Bike socks for both men and women. Using flat jersey construction on the bottom and highly-breathable mesh panels on top, these socks are ultra thin, but are still made with the highest density knitting in the industry and feature the popular articulated tab that the company first introduced last year at Summer OR.

Hot spots and blisters are minimized, if not altogether banished, thanks to Darn Tough’s True-Seamless™ knitting technology, which finishes the sock with a virtually undetectable toe seam.

Known for their unrivaled comfort, fit and durability, all Darn Tough performance socks are made in Northfield, Vermont by skilled sock-makers using the most advanced knitting machines in the industry, and are unconditionally guaranteed for life.

These new socks are being introduced at the 2013 OR Summer show, will be shipping to retail in Spring 2014, and can be seen at booth #BR419. For more information, please visit www.darntough.com.

# # #

About Darn Tough Vermont

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont, offering both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee. Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. The company was founded by Ric Cabot in 2004, a third-generation sock maker, and operates out of Cabot Hosiery Mills. For more information, visit: www.darntough.com.