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Darn Tough Vermont Brings Innovation and Fresh Design to Outdoor Performance Sock Category


FOR IMMEDIATE RELEASE: January 20, 2015

Media Contact
Rebekah Grim
PMG Public Relations
(802) 862 3929 ext. 117
rebekah@peoplemakinggood.com

Darn Tough Vermont Brings Innovation and Fresh Design to Outdoor Performance Sock Category

New Lifestyle, Hike/Trek, Endurance and Vertical socks to be introduced at Outdoor Retailer Winter Market 2015

Northfield, Vermont (SNEWS) January 20, 2015 – Darn Tough Vermont, the leading manufacturer of the fastest growing collection of outdoor performance socks in the USA, continues to drive innovation in the category with its 2015 line up, which will be debuted at the 2015 Winter Outdoor Retailer (Booth 32150). 

The Vermont-based sock mill will be adding new models and designs to their Men’s and Women’s Lifestyle, Hike/Trek, Endurance and Vertical collections.

“Above all, Darn Tough is committed to quality, which is why all of our socks carry an unconditional lifetime guarantee,” says Ric Cabot, President and CEO of Darn Tough Vermont. “There’s a reason our socks continue to outperform competitors in each category, and we are excited to introduce some really cutting-edge new styles in 2015.” 

Made with fine gauge Merino wool and True-Seamless™ knitting technology for a virtually undetectable toe seem, Darn Tough Vermont socks keep feet cool and comfortable. At 1,441 stiches per square inch, Darn Tough Vermont offers the highest knit-density of any outdoor performance sock on the market ensuring a smooth fit.

Men’s Lifestyle: With three vibrant new styles, the Mid-calf Light socks provide chic style and ultimate comfort from the backyard to the boardroom to the bar, or anywhere else your feet might take you (MSRP $20.00).

Women’s Lifestyle: Joining the ever-popular Good Witch style, the brand new Phat Witch offers a variety of color ways and Light Cushion. Also, brand new for 2015 are the Knee High socks offering several unique designs, including the Annie Oakley, which is designed to look like a cowboy boot (MSRP $21.00 – $22.00).

Women’s Hike/Trek: The newly redesigned Light Hiker Micro Crew Cushion provides ultimate comfort and support in the areas you need it the most, with lighter, finer gauge wool to prevent bunching and blisters (MSRP $20.00)

Vertical: Available in both Ultra-light and Cushion, 2015 brings three stylish new additions to each the men’s and women’s Vertical line. Also brand new this year, Darn Tough introduces the revolutionary Really !#*$@£% Light (RFL) Over-the-Calf Ultra-light, the lightest sock of its kind (MSRP $23.00 – $25.00). 

With a reputation for unrivaled comfort, durability and fit, Darn Tough Vermont socks are designed, manufactured and tested in Northfield, Vermont and unconditionally guaranteed for life.

Darn Tough Vermont will be serving up their famous maple creemees topped with bacon at the 2015 Winter Outdoor Retailer in Salt Lake City, Utah at Booth 32150 located in the Salt Palace Convention Center from January 21st to the 24th. Their new socks will be available in stores starting July 1, 2015. For more information about Darn Tough Vermont socks, please visit www.DarnTough.com

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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee. 

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com