Darn Tough Vermont Chosen as Official Sock of the Trapp Family Lodge

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Anya Frans
PMG Public Relations
(802) 862.3929 ext. 118
anya@peoplemakinggood.com

FOR IMMEDIATE RELEASE: January 7, 2014

Northfield, Vermont (SNEWS) January 7, 2013 – Darn Tough Vermont, American manufacturer of the fastest growing collection of outdoor performance socks in the USA, has been named the official sock of Stowe, Vermont’s acclaimed Trapp Family Lodge. For 2014, all Trapp Family Lodge employees will be wearing a variety of Darn Tough Vermont socks, including the Nordic Micro Crew, Function 5, Mountaineering, and Boot socks.

With a shared appreciation for Nordic skiing sports and an unrivaled commitment to quality, both Darn Tough Vermont and the Trapp Family Lodge are recognized as leading brands within the Nordic industry.

“The Trapp Family Lodge is dedicated to creating an environment that showcases the sport of Nordic skiing in all its disciplines – skate, classic and backcountry,” explains Kristina von Trapp of the Trapp Family Lodge.

“Darn Tough is equally as passionate about promoting the Nordic lifestyle, making this partnership a natural fit.”

Rich in Nordic tradition, the Trapp Family Lodge is a world-class resort renowned for being the first full service cross-country ski center in America. With 100km of backcountry trails and 60km of groomed trails, the Lodge’s Nordic Center is the perfect home for Darn Tough, manufacturer of the industry’s premier Nordic sock.

“The Trapp Family Lodge has the most advanced Nordic Center in the US and Darn Tough makes the highest quality Nordic socks on the market,” says Ric Cabot, President and CEO of Darn Tough Vermont.

“Working alongside another Vermont family establishment that is immersed within Nordic sports and represents the best in its category is a great opportunity for both brands. It’s as simple at that.”

Made with fine gauge Merino wool and high-density True-Seamless™ knitting technology, Darn Tough Vermont socks aggressively wick moisture to keep feet dry, temperature regulated and comfortable. Designed for speed and comfort, their Nordic Micro Crew socks are ideal for any winter excursion. Unconditionally guaranteed for life, each Darn Tough Vermont sock is designed, manufactured and tested in Northfield, Vermont for unrivaled comfort, fit and durability.

For more information on Darn Tough Vermont, please visit www.DarnTough.com. More information about the Trapp Family Lodge can be found at www.trappfamily.com.

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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.

About the Trapp Family Lodge: Situated on 2,500 acres overlooking the classic New England village of Stowe, Vermont, the Trapp Family Lodge is a world renowned four season resort. Owned and operated by the von Trapp family that inspired The Sound of Music, the 96 room hotel and its two adjacent vacation home communities
feature Austrian-inspired architecture and European-style accommodations. The resort boasts superb mountain views, old world comforts
and activities for all ages and all times of year, outdoors and in.