Darn Tough Vermont Continues to Inhale Market Share
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FOR IMMEDIATE RELEASE: April 16, 2015
Media Contact
Zach Lewis
PMG Public Relations
(802) 448-5518
– 2015 Q1 Revenue Up 59% Over 2014 –
Northfield, Vermont (SNEWS) April 16, 2015 – Darn Tough Vermont, American manufacturer of the fastest growing collection of outdoor performance socks, reports continued year-over-year growth with another record-setting quarter. With Q1 topline growth up 59% over the corresponding period in 2014, the Vermont sock company exceeded its Q1 goals. The company also had a record-setting March, up 99% over March of last year.
Ric Cabot, president of Darn Tough, attributes some of the surging Q1 growth to the ski season. “It was an excellent season in the east, and we were able to meet the exceptional demand for our Vertical line of socks by ramping up production. Making our socks in our Northfield, VT mill means that we can be very nimble in responding to market forces.“
“We’re excited to see how the rest of the year will play out with our planned 100,000 square foot mill expansion. That added capacity will allow us to add an incremental 150 employees over the next three years, and create an additional 300 full-time positions by 2020.” Cabot adds.
The growing demand and popularity of Darn Tough Socks across different categories has fueled the company’s record-setting growth. 2015 fall pre-bookings are up 130% over fall 2014, creating momentum that will, according to Cabot, create the foundation for the company to exceed its revenue targets in coming quarters.
For more information about Darn Tough Vermont socks, please visit www.DarnTough.com.
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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either ultra-fine Merino wool or Coolmax® for comfort, durability and fit and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.
