Darn Tough Vermont® Hires Marketing Director

Northfield, Vermont- Darn Tough Vermont, The Premium All Weather Performance Sock brand is pleased to announce that Andy Linnevers will be filling the newly created position of Darn Tough Vermont’s Marketing Director.

“We are very proud of the recent results published in the 2007 SNEWS® Outdoor Retailer Survey regarding our customer service and market share. This could only have been accomplished with the support of our loyal dealers and our sales representatives. We look forward bringing an increased level of support to our dealer base with the addition of Andy to our staff” says Roland Beliveau, Darn Tough Vermont Sales Manager. Andy will oversee sponsorships, events, retail merchandising, catalog production, the website and many other crucial marketing roles allowing Beliveau to focus on the company’s rapid growth.

Prior to joining Darn Tough Vermont, Andy spent 7 years as a key member of the sales and marketing team at Peregrine Outfitters. He has the enthusiasm and market perspective needed to help build Darn Tough Vermont’s brand awareness.

Darn Tough Vermont socks are designed, tested, and manufactured in the Green Mountains of Vermont. Our socks will withstand the rigors of outdoor activities like no other. We knit using premium fine gauge yarns with high density knitting techniques to create a sock with superior durability and cushioning without bulk. Our guarantee says it all: “If our performance socks aren’t the most comfortable and durable socks you’ve ever owned, return them for your money back.”

For more information on Darn Tough Vermont Socks and to see our complete product line please visit: www.darntough.com

Contact: Roland Beliveau
Darn Tough Vermont
364 Whetstone Drive, Northfield, VT 05663
802-485-6078
www.darntough.com