Darn Tough Vermont Introduces Endurance Line

FOR IMMEDIATE RELEASE: July 23, 2014

Media Contact
Anya Frans
PMG Public Relations
(802) 862.3929 ext. 118
anya@peoplemakinggood.com

Darn Tough Vermont Introduces Endurance Line
– Darn Tough Vermont’s New Endurance Line Can Keep Pace with Any Athlete, to Debut at Outdoor Retailer Summer Market 2014 –

Northfield, Vermont (SNEWS) July 23, 2014 – Darn Tough Vermont, American manufacturer of the fastest growing collection of performance socks in the USA, will be incorporating their current Run/Bike line into Endurance, a new category that will debut at the 2014 Summer Outdoor Retailer with six new styles for men and women (Booth BR419).

“Our socks are made to outperform and outlast everything else on the market, a quality that is evident in our new Endurance line. Whether running or cycling, Endurance is designed to keep pace with any athlete by providing a selection of ultra-light and ultra-tough socks that continue to exceed expectations,” explains Ric Cabot, President and CEO of Darn Tough Vermont.

“With tight, form-fitting shoes, a lot of runners and cyclists look for lighter socks to go between their foot and footwear. Our Ultra-Light and Light Cushion Endurance socks fit comfortably into any shoe and still provide resilient cushioning without bulk.”

Darn Tough will be introducing three new 1/4 Sock options for Women’s Endurance. Available in Ultra-Light, the Beans and Pinstripe 1/4 Socks offer a streamlined performance fit while the Bermuda Stripe 1/4 Sock Light Cushion provides cushioning along the footbed for added support. Constructed with custom-made 17.2-micron Merino wool that is half the wool yarn weight of Darn Tough’s Cushion socks, the company’s Light Cushion option offers cushioning in an low-volume sock.

For the Men’s Endurance line, Darn Tough will be adding three new styles designed specifically for cyclists – the World Champion Micro Crew, King of the Mountain Micro Crew and Badge of Honor Micro Crew. All three socks will be available in Ultra-Light for the ultimate performance fit and will be constructed using True Seamless™ knitting technology for an undetectable toe seam that diminishes blisters and hot spots for an uninterrupted ride ($15.00-$18.00).

Each Darn Tough Vermont sock is designed, manufactured and tested in Northfield, Vermont for unrivaled comfort, durability and fit and comes with an unconditionally lifetime guarantee. 

Darn Tough Vermont will be serving up their famous maple creemees topped with bacon at the 2014 Summer Outdoor Retailer in Salt Lake City, Utah at Booth BR419 located in the Salt Palace Convention Center from August 6th to the 9th. Socks from their new Endurance line will be available at U.S. retail stores for Spring 2015. For more information about Darn Tough Vermont socks, please visit www.DarnTough.com.

# # #

About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee. 

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.