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– From tribal designs to luxurious new yarns, the new spring collection delivers on global trends –
Northfield, Vt. – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, introduces new constructions, yarns, styles and designs in its fresh, new spring 2017 offering. From redefining the bike category with innovative constructions to infusing luxurious, light-weight yarns into their lifestyle collections, Darn Tough is building on the cornerstones of the brand – uncompromised comfort, durability and fit – and bringing a dynamic new collection to market next spring.
“Our team continues to innovate across the board – not only in sock design, but also in construction that’s specific to end use. And we’ve developed a soft new proprietary light-weight yarn as well. It has a very soft hand but is still Darn Tough in every way. We’ve used it throughout much of our men’s and women’s lifestyle collections for Spring 17,” states Ric Cabot, Darn Tough Vermont President and CEO. “We also took on the task of building the ultimate bike sock, ensuring that it meets all the performance expectations of serious road and offroad riders alike. I believe the spring 2017 collection is one of the most sophisticated and complete launches we’ve had at Darn Tough.”
Trend: Increased Participation in Traditional Sports
After a very successful launch of the Vertex Running Series in spring 2016, Darn Tough took the same thorough look at the cycling space and created a new bike sock specifically for riders seeking performance. The new bike collection consists of 10 styles with various heights. The collection touts absolute maximum ventilation with multiple anatomic mesh panels, each targeting specific sweat zones with varying stitch density (MSRP $16-$19). The socks have built-in arch support so there’s no slipping, bunching or blisters. When it came to colorways and patterns, Darn Tough looked at the upcoming spring 2017 bike gear to make sure the socks would complement the market’s overall look.
Trend: Global and Travel Influences on Design
Pulling inspiration from global travel, Darn Tough introduces tribal and aboriginal-inspired designs and patterns. A great example is the new women’s Wandering Stripe sock (MSRP $20). Consumers continue to blur the lines between outdoor activities and simply enjoying time outside and Darn Tough hiking socks are as equally at home on the trail as they are in town.
Trend: Living the (Outdoor) Lifestyle
As consumers look to jam more into their day with plans that can change on a dime, they’re looking for gear and apparel that can change with them. Versatility is key when it comes to performing in a multitude of scenarios and various weather conditions. Darn Tough’s solution is the Spur sock, their first light cushion boot sock (MSRP $22). Designed for the urban life, the Spur offers a sleek silhouette with cushion underfoot and no where else – perfect for an evening on foot or the morning commute.
Trend: Men’s Expression of Style
As men continue to embrace fashion and look for opportunities to express their personal style, Darn Tough’s new Elemental Collection (MSRP $20) offers a trend-right solution. With three unique designs: McFly, Dice and Compass, the socks offer pops of color on the cuff, heel and toe. Made with Darn Tough’s new proprietary light-weight Merino wool yarn for a luxurious hand-feel, these socks are durable enough for a hike, but sophisticated enough for the office.
Trend: Sophisticated Consumers Looking for Luxury
Consumers are asking for a more luxurious feel and look when it comes to their apparel and accessories, especially in active fabrics. To achieve this within their lifestyle collections, Darn Tough has developed a new proprietary, lightweight yarn that’s extremely soft to the touch. This is found in both the women’s – such as the Woodland Creatures(MSRP $20) – and men’s lifestyle collections.
These sock styles and many others will debut at the Summer Market Outdoor Retailer show in Salt Lake City, UT, August 3 – 6, 2016 (booth #BR 417).
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in seven active wear categories including Ski/Ride, Hike/Trek, Run, Bike, Lifestyle, Hunt and Work for Men, Women and Kid’s – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, the Darn Tough mission is simple – create the world’s best socks and stand behind them unconditionally. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
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