Darn Tough Vermont Named Co-Title Sponsor of USARA Nat'l Championships

NORTHFIELD, VT—Darn Tough Vermont, American manufacturer of the only premium, performance socks with an unconditional lifetime guarantee, has been named co-title sponsor of the 2012 Tecnu Darn Tough USARA Adventure Racing National Championships. Now in its 13th year, the USARA Adventure Racing National Championships is the premier amateur adventure racing event in the United States. This year’s race takes place October 11-13 in New York’s Catskill Mountains.

“After several years of being involved in adventure racing on a smaller scale it feels great to step up and support the National Championships,” said Ric Cabot, founder and president of Darn Tough Vermont. “These athletes encounter all types of conditions and engage in numerous physical activities during their races, putting our socks through the ultimate test. The positive feedback we’ve gotten from racers prompted us to make more of an investment in their growing sport.”

To earn a spot at the National Championship, teams compete in over 35 regional qualifying events throughout the year. In October, the top four teams from each region come together for a grueling 24-hour race that determines who will be crowned the National Champions. Competitors and fans can watch live coverage of the race on the USARA Nationals website (www.usaranationals.com) and can even follow and track the progress of their favorite teams.

“The feedback we’ve gotten from our racers over the past few years about Darn Tough Vermont socks convinced us that this product and company is a natural fit as a title sponsor of the National Championships,” said Troy Farrar, president of the USARA. “Racers are ecstatic about Darn Tough’s product and when we can form partnerships with the brands our athlete’s love, it’s a win-win for everyone. We look forward to their continued support of our rapidly growing sport”

For more information on Darn Tough Vermont, please visit www.darntough.com. For more information on the USARA National Championships, visit www.usaranationals.com.

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About Darn Tough Vermont

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont, offering both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee. Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamlessâ„¢ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. The company was founded by Ric Cabot in 2004, a third-generation sock maker, and operates out of Cabot Hosiery Mills. For more information, visit: www.darntough.com.

About the USARA

The United States Adventure Racing Association (USARA) was created in 1998. The goal of the USARA is to provide for the health, welfare, and safety of participants and spectators. The USARA developed safety standards and ecological standards to provide guidance and assistance for race directors so they may conduct fun, safe, and fair events while providing for the continued sustainability of adventure racing. The production of events such as the USARA Adventure Race National Championship and the USARA National Ranking System have continually elevated the sport. The USARA has served over 2500 national events and is focused on the continued positive growth of the sport of adventure racing.