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David Clucas Promoted at Trade Division of AIM’s Outdoor Group

David Clucas Promoted to Deputy Editor of the Trade Division at AIM’s Outdoor Group

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Megan Mulligan

Editor in Chief, 

 Trade Division


Please join the team at Active Interest Media in congratulating David Clucas on his recent promotion to deputy editor at the Outdoor Group’s Trade division, encompassing SNEWS, Outdoor Retailer Planning Guide, Outdoor Retailer Daily and Retail College.

Since joining the organization last year, David’s contributions have bolstered the publications’ coverage of the outdoor and fitness industries — particularly on the financial and legal fronts. His timely, high-quality reporting speaks directly to the businesses’ most influential executives. From breaking news on Black Diamond’s growth-through-acquisition strategy and Cloudveil’s management restructure to thoroughly researching the latest winter safety gear, David brings unparalleled analysis to critical corporate and product developments.

And he does it all with a positive outlook and, as an avid outdoorsman himself, a genuine passion for his subject matter.

“Nearly a year and a half ago, my third day on the job was being thrown into covering Outdoor Retailer Winter Market for SNEWS,” Clucas said. “Luckily, I survived! I’m excited for this new role and bright future at SNEWS as we build our team and continue to serve as the leader in outdoor and fitness industry news. There is no place but SNEWS where industry readers can find the insight, education and breaking news we provide.”

As SNEWS and its affiliated brands continue to grow, David’s contributions in his expanded role will take on even more scope. “David’s intense engagement with the outdoor and fitness industries coupled with his reporting and analytical skills make him a true asset to the company. We expect only great things moving forward,” AIM Outdoor Trade’s editor in chief, Megan Mulligan, said.

About Active Interest Media, Inc.

Based in El Segundo, California, Active Interest Media, Inc. (AIM) is a leading publisher of enthusiast magazines, consumer shows, books and Internet sites. AIM’s five publishing groups include Healthy Living, Marine, Home Buyer, Outdoor and the Equine Group. The company publishes 35 magazines, including Yoga Journal, Backpacker, Vegetarian Times, SNEWS, American Cowboy, Log Home Living, Arts & Crafts Homes, Peaks, Dressage, Black Belt, Yachts International, and others.

AIM produces and markets conferences, DVDs and books, and produces log-and-timber home shows and seminars. The company also produces the Fort Lauderdale International Boat Show®, the largest boat show in the world.