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LONSDALE, SOUTH AUSTRALIA; January 7, 2021 – REDARC is pleased to announce the hiring of David Longren as strategic advisor of REDARC’s United States Corporation as well as the REDARC Group.
David comes to REDARC with a wealth of knowledge in general business leadership, innovation and product development. A former Vice President and Chief Technology Officer for Polaris, David brings both technological prowess, along with a deep understanding of REDARC’s core business, which he cultivated in his final role at Polaris as the President for Global Off-Road, Commercial and Military vehicle business. Prior to Polaris, David served as Sr. Vice President of Engineering & Marketing for Blount Outdoor products.
Alongside his extensive expertise and job history, David’s passion for innovation and his comprehensive industry knowledge has led to 4 successfully granted patents. He has also published numerous Leadership, Innovation & Technology development papers and has been recognized as a guest speaker of NASA, addressing senior management on how to improve the speed and quality of innovation in their programs.
This appointment comes on the heels of REDARC’s rapid expansion throughout the North American Market and reinforces the need to refine and solidify a long-term growth strategy.
“We are absolutely delighted to welcome David. He not only has the background, but also the understanding and drive to direct us through 2021 and the coming years,” said REDARC Managing Director, Anthony Kittel, “David offers us indispensable knowledge and experience which will prove useful as we seek to leverage the REDARC brand throughout North America,” Kittel added. “There are great plans put in place for our 2025 vision and we trust David will help lead us there.”
Born in Australia, REDARC has over 40 years of experience in the research, design and advanced manufacturing of power and safety solutions for 4x4s, RVs, and trailers. We make the most rugged, reliable, and innovative voltage converters, power supplies, battery chargers, 12/24V management systems and trailer braking products on the market. Our technology is trusted by many in the automotive aftermarket, RVing, industrial, and defense sectors, and we strive to set ourselves as a benchmark for product and customer service quality in our industry. redarcelectronics.com
About Idea Ranch
Idea Ranch is a full-service advertising, PR, and consumer insights firm headquartered in Tulsa, Oklahoma, with a second office in Wichita, Kansas. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation and passion sports sectors. For more information, please visit www.idearanch.com.