DECKERS X LAB LAUNCHES THE K-ST 35

GOLETA, Calif. – April 3rd, 2021 – Deckers X Lab, the innovation department of Deckers – owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® – today announces the launch of the K-ST 35, the latest iteration of the “hypersneaker”, a new footwear design featuring kinetic suspension technology to help you flow through your strides.

Needing a new definition of high performance shoe, the K-ST 35 enters a new category that Deckers X Lab is calling “Flow Wear”. Harnessing the power of kinetic energy, the K-ST 35 is built on Meta-Rocker geometry and an oversized midsole. The dual compound rubber outsoles are built to optimize stability and grip on variable terrain, while Carbon Bow Technology™ acts as your very own suspension system and the Poron® heel crash pad helps amplify natural momentum.

The upper is lightweight and breathable yet extremely resistant, combining CORDURA® Ballistic nylon and Matryx® fabric. The stretch panel on the nose of the K-ST 35 provides a secure foothold while enabling the shoe to flex smoothly. The combination of technology in both the upper and bottom areas make the K-ST 35 suited for an extremely wide range of motion, from casual walking to fitness and extreme freestyle moves.

The K-ST 35 is available in mid and low styles and in sizes for both men and women exclusively at https://deckersxlab.com.

K-ST 35 Features: 

• Cordura® ECO fabric and Matryx® upper for unparalleled durability and light-weight breathable foothold  
• Adjusting fit lycra tongue and toe box 
• Xponent+ Midsole and Carbon Bow Technology™ suspension system 
• Extended angled heel with Meta-Rocker geometry that delivers an uptempo and propulsive ride 
• Dual compound rubber outsole for active grip and optimum durability with high abrasion rubber on the perimeter 
• Poron® heel crash pad for an ultra shock-free cushioned ride 
• Removable insoles for personal tuning
• MSRP: Low – $180 | Mid – $200

About Deckers X Lab:

Merging lifestyle construction with fashion and performance innovations, Deckers X Lab is charting a whole new course in footwear. From the minds that brought you HOKA ONE ONE, Teva, and UGG, Deckers X Lab is the natural evolution of the Deckers Brands Innovation Team. Testing and perfecting performance technology across brands and categories – from athletic shoes to sandals and beyond – our team of footwear specialists melds decades of expertise into a revolution of equipment for your feet. We are a label – not a brand – giving our team limitless ability to create beyond boundaries, applications and environments. Our goal is to create new designs that help people push their boundaries with three core tenets: dynamic, best-in-class comfort, elevated performance, and better products for a better planet. Learn more at https://deckersxlab.com.

Media Contact:
Jacob Hauge
ECHOS Communications
Jacob@echoscomm.com