Get access to everything we publish when you sign up for Outside+.
October 15, 2018 – Mesa, Arizona – Keep Nature Wild, formerly known as Keep It Wild, recently unveiled its new name and branding. A mission-based outdoor brand that gives back through their Wild Keeper ambassador program and large trash clean ups, KNW decided that it was time to define the “It” in their name in order to better communicate what it stands for: Nature.
“We stand for what we stand on and we have since we began in October 2016. We believe that nature was meant to be wild and together we can keep it that way,” stated co-founder Cameron Jarman.
KNW’s new logo, a compass, represents the brand’s true north; the guiding principles that shape their impact on the world. Following the ethos of the compass, the brand produces goods responsibly with WRAP (Worldwide Responsible Accredited Production) certification, cleans up wild places mindfully and encourages other to take care of nature and find their own true north.
“Since the beginning, we have worked tirelessly to remove trash from the wild places we love,” said co- founder Sean Huntington. “Two years, 25 cleanups and 14,353 volunteer hours later, we can say that we’ve removed 121,670 lbs of trash from nature.”
Large trash clean ups and the management of the brand’s popular Wild Keepers ambassador program are supported by sales of KNW goods such as tees, tanks, long sleeves, hoodies, outerwear, hats, blankets and stickers. In order to serve their customers better and provide local shopping options, the brand plans to expand to hundreds of retail stores around the country in 2019. In the last two years, the company has also grown to include 10 employees and is on track to reach $3 million in revenue next year.
For more information about Keep Nature Wild, please email firstname.lastname@example.org.
About Keep Nature Wild
Founded by two brother-in-laws, Keep Nature Wild grew out of an overwhelming sense of pride and love for the Southwest landscape and an obligation to do more to protect and to give back to the areas that they had been freely enjoying. By selling unique accessories and apparel and using the power of social media to promote volunteerism and responsible outdoor recreation, the brand has been able to remove over 121,670 lbs of trash from public lands all around the country.