Award-winning Boa Closure System is now found on over 26 million products worldwide
(Denver, Colo.)—Boa Technology Inc., maker of the patented, award-winning Boa Closure System, was recently named one of the country’s 25 most innovative brands by CircleUp, a social marketplace that allows individuals to invest in private consumer and retail companies. The CircleUp25 list was announced on Forbes.com on July 30 and can be viewed here.
“As an ingredient brand, it’s critical that ‘innovation’ be a key component of our DNA, so we’re honored by CircleUp’s recognition,” says Boa Technology President Mark Soderberg. “Our brand partners look to us to provide closure and fit solutions for their products, which challenges our team to constantly evolve and think of new applications in categories from footwear to medical devices.”
Consumers, along with a panel of industry experts, private equity firms and innovation teams, were given the opportunity to nominate their favorite disruptive brand through CircleUp’s social media campaign on Facebook and Twitter. CircleUp chose Boa Technology and the other top companies from almost 2,000 nominees, selecting companies that, “influence what we eat, what we wear and what we use every day of our lives.” CircleUp25 honorees were identified as not only influencing consumer choices, but either re-inventing existing industries or creating new industry categories.
Since 2001, the Boa Closure System has been a superior alternative to traditional closures such as shoelaces, ratchets, buckles and hook-and-loop. There are an estimated 26 million Boa dials on products around the world. Boa Technology partners with more than 140 premium partner brands across many product categories, including cycling, athletic, outdoor, snow sports, golf, utility and medical.
About Boa Technology
With offices in Steamboat Springs, Denver, Colorado, Hong Kong and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed-in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit Boatechnology.com for more information.