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Deuter USA Launches Ambassador Program
Longmont, CO (March 27, 2012) – Deuter USA officially launches a new ambassador program this week. Deuter’s ambassador program will promote the brand and provide outreach on a grassroots level.The program will provide “on the ground” product insight as well as embrace not only the traditional ambassador representation, but also family ambassadors.
“The Deuter line encompasses not only a core segment of users, such as skiers, guides, climbers, and backpackers, but those of us that have gotten into the core sport of parenting,” says Christian Mason, Director of Sales and Marketing at Deuter USA. “Our Kid Comfort line of carriers enables outdoor parents to continue to get outdoors. Our sleeping bags and packs grow with kids and enable entire families to experience the backcountry on so many levels. It’s not just the guides, skiers and traditional ‘pro’ ambassadors that are inspirational, but our family team members really inspire families to enjoy the outdoors.”
For more information, stories, photos and personalities, visit the Deuter Ambassador page.
Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Deuter’s major focus is on the development and sales of innovative, high quality and multi-use packs. Deuter’s current strength in pack innovation is the ventilated Aircomfort back system they have developed and refined over the last 24 years, as well as their complete line of child carriers. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a significant impact in the U.S. market. Deuter USA, Inc. has over 600 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry. Deuter’s ACT Zero 50+15 backpack is the recipient of the Outside Magazine 2011”Gear of the Year” Award. For more information, please visit http://www.deuter.com.