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Diamondback Bicycles Gets Serios about Triathlon at Wildflower



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New Antagonist in the Triathlon market invests in World Class Event partnership as the official bike of Wildflower.

KENT, Wash. – (DRAFT) – Diamondback Bicycles entered the triathlon market at this past Kona Ironman with the introduction of its game-changing Tri/TT bike, the Serios (for more on the bike, click here). Diamondback will continue to invest in tri by becoming the official bike sponsor of the Wildflower Triathlon – taking place May 1st-3rd at Lake San Antonia, CA. The event will serve as the first opportunity for consumers to purchase and race the Serios. Diamondback will offer registered riders an exclusive opportunity to get their hands on the very first batch of Serios and will begin a pre-order program in March.

“It was easy to choose Wildflower for our consumer introduction of the Serios because it is such an iconic and amazing event,” said Steve Westover, Director of Marketing at Diamondback Bicycles. “Wildflower is so much more than a race, it’s an experience, and that’s where we feel triathlon is heading. Partnering our bike with this fun filled event aligns with the Diamondback customer and our shared values in a healthy lifestyle.”

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First held in 1983, the Wildflower triathlon is a swim-bike-run race that takes place on the first weekend in May at Lake San Antonia in central California. Known by many as “The Woodstock of Triathlon,” Wildflower offers participants a half-Ironman distance course, an Olympic-distance course, and a short or “sprint” mountain-bike course, which are all known for their grueling hills. The Wildflower Triathlon is one of the largest triathlon events in the world and brings in roughly 7,500 athletes and over 30,000 spectators each year 

“We are excited to partner with Diamondback and be part of its new

Serios Triathlon bike launch,” said Colleen Bousman, President Tri-California Events, Inc. “Wildflower is known for launching some of the best elites careers, so teaming up with Diamondback to support its new triathlon bike seemed like a great opportunity. We all remember having Diamondback as our first bike as a child, now we get to have fun with Diamondback at Wildflower leaving yet another lasting impression.” 

For more on Wildflower Triathlon – www.tricalifornia.com

For more on Diamondback Bicycles and its line of Triathlon specific bikes – www.diamondback.com

About Tri-California Events

Tri-California Events is an event management company producing triathlon, swimming, and running races throughout California including the Wildflower Triathlons, Alcatraz Challenge Aquathlon & Swim, The Triathlon at Pacific Grove, and Scott Tinley’s Triathlon. In addition, Tri-California serves as the race production company for the Nike Women’s Marathon and The San Francisco Giant Race. At Tri-California, our goal is to motivate individuals of all ages and fitness levels to lead a healthier lifestyle by “exercising with purpose” and participating in an endurance race. For more information on Tri-California Events and upcoming events, please visit www.tricalifornia.com.

About Diamondback

Born in Camarillo, Calif., in 1978 and today based in Kent, Wash., Diamondback designs and builds performance bicycles for every rider at every level. From its roots in the BMX world to new innovations in road, hybrid and full-suspension mountain technologies, Diamondback continues a legacy of building the finest bikes for today’s most aggressive riders. It takes generations to build a legacy of quality. We are performance driven, to perform at every level. Diamondback is for fun, for health—for life. For more about Diamondback Bicycles, visit www.diamondback.com.

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Kyle Dowman I Verde Brand Communications I kyle@verdepr.com I 970.259.3555