Dick's Sporting Goods National Runners' Month announces promotions

Pittsburgh, Pa., May 12, 2010 — Dick’s Sporting Goods National Runners’ Month today announced major sales promotions providing significant deals for runners on shoes, apparel, and accessories at all 419 Dick’s Sporting Goods stores nationwide. All told, Dick’s Sporting Goods is offering a total of approximately $750,000 in gift cards plus other discounts for runners.

Every race participant at each of the ten official Dick’s Sporting Goods National Runners’ Month events during May and early June will receive a ten-dollar gift card valid with no minimum purchase at any Dick’s Sporting Goods store. An impressive number of runners will benefit: The ten Dick’s Sporting Goods National Runners’ Month events boast a total of approximately 75,000 registered runners.

All runners can visit the Dick’s Sporting Goods National Runners’ Month website, www.nationalrunnersmonth.com, to view the latest Dick’s Deal of the Week. Runners can check back on the page each week for coupons to print out and use online or at any local Dick’s Sporting Goods store.

For example, the Dick’s Deal of the Week for the week starting May 2, 2010, is a coupon for ten dollars off any purchase of fifty dollars or more, valid through June 5, 2010.

Runners can also enter the Dick’s Sporting Goods National Runners’ Month Photo Contest on Facebook for a chance to win one of four weekly $100 Dick’s Sporting Goods gift cards. Runners can enter by visiting the Dick’s Sporting Goods Facebook page and uploading or tagging their favorite running photo. Each week in May, one person will be selected to win the $100 gift certificate and have their photo featured on the Dick’s Sporting Goods National Runners’ Month GummyJungle widget on www.nationalrunnersmonth.com. And for every photo uploaded or tagged, Dick’s Sporting Goods National Runners’ Month will donate one dollar to the Michael J. Fox Foundation’s Team Fox to fight Parkinson’s disease.

“We’re celebrating running this May with fantastic deals on the brands of running gear runners love,” said Jeff Hennion, executive vice president and chief marketing officer, Dick’s Sporting Goods. “Our ten-dollar gift certificate is generating a lot of excitement from runners at our ten National Runners’ Month races,” said Hennion. “We’re excited for runners to take advantage of our deals of the week on nationalrunnersmonth.com and our Facebook photo contest,” said Hennion.

Today’s announcement is the latest of several recent announcements from Dicks Sporting Goods National Runners’ Month, including announcements of ten major race sponsorships, the initiative’s charitable partnership with the Michael J. Fox Foundation’s Team Fox to raise funds and awareness for Parkinson’s disease, the naming of running legends Dean Karnazes and Bart Yasso as official ambassadors for Dick’s Sporting Goods National Runners’ Month, and the launch of an unique RunnersUnite! iPhone app.

About Dick’s Sporting Goods National Runners’ Month

May is Dick’s Sporting Goods National Runners’ Month, an initiative to promote running and highlight the retailer’s deep commitment to serving runners. Dick’s Sporting Goods National Runners’ Month includes major event sponsorship, Web, social media, mobile marketing, store promotions, and other activities aimed at helping runners enjoy their sport. The official Dick’s Sporting Goods National Runners’ Month Event Calendar includes the following ten races:

• Alexandria Running Festival, Washington, D.C., May 2

• Dick’s Sporting Goods Pittsburgh Marathon, Pittsburgh, Pennsylvania, May 2

• Chuy’s Hot to Trot 5K, Austin, Texas, May 8

• Palos Verdes Marathon, Los Angeles, California, May 15

• Strawberry Festival, San Diego, California, May 30

• Brentwood 10K, Los Angeles, California, May 30

• Stillwater Marathon, Stillwater, Minnesota, May 30

• Ridge Run 10K, Chicago, Illinois, May 31

• Dick’s Sporting Goods Bolder Boulder, Boulder, Colorado, May 31

• Starlight Run, Portland, Oregon, June 5

Dick’s Sporting Goods National Runners’ Month benefits Team Fox to raise funds and awareness for Parkinson’s disease research.

For more information, visit www.nationalrunnersmonth.com

About Dick’s Sporting Goods, Inc.

Dick’s Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of January 10, 2010, the Company operated 419 Dick’s Sporting Goods stores in 40 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, with 91 stores in 31 states, e-commerce websites and catalog operations. www.dickssportinggoods.com

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Media Contact

Brock Foreman

Dick’s Sporting Goods National Runners’ Month

207-233-7968

brock.foreman@gmail.com