Press Releases


Snowsports Industries America (SIA), announces the inaugural SIA trade mission to China, September 16-19, 2018.

Park City, UT (June 28, 2018): Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces the inaugural SIA trade mission to China, September 16-19, 2018.

It is estimated that the total market size of the winter sports industry in China will reach $87 billion by 2020 and China’s central government has announced plans to create 300 million new winter sports enthusiasts out of the country’s billion-plus population before 2022. As the host of the 2022 Winter Olympics and a rapidly developing winter market, China offers significant opportunities for companies in the winter industry.

With these immense business opportunities, SIA, in partnership with the U.S. Commercial Service (USCS) of the U.S. Embassy in Beijing, has announced an educational trade mission to China to provide US snow sports business with opportunities to gain important insights, contacts and learn about business opportunities in China. During the three days, the group will hear first-hand about developments in the Chinese winter market from US officials, meet Chinese resort owners and retailers, visit local specialty retail, meet with the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games
and attend the World Winter Sports Expo.

“Doing business in China is complicated, but the opportunity is immense,” said Nick Sargent, SIA’s president. “It’s our responsibility to provide our members with the intelligence to succeed in this market.”

The group is limited to the first 16 individuals representing US-based businesses. The fee is $1,500 for SIA members and $3,000 for non-members.

For more information, the agenda, and to register for this trip, please visit:

About SIA
SnowSports Industries America (SIA) is a non-profit, member-owned trade association for the winter sports industry. SIA works year-round with snow-sports suppliers, retailers, resorts, reps, and service providers to develop products and programs that support individual and collective business needs. Through research, education, consumer outreach, retail support, and participation initiatives, SIA drives industry growth on every level. SIA also hosts the annual On-Snow Demo and the Industry + Intelligence Day, in addition to other events vital to the health of the winter-sports ecosystem. Learn more at