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Press Releases

Downlite Outdoor Names What's UP PR Agency of Record

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Mason, OH, January 14, 2021 — Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and supplier of responsibly sourced performance fills to the outdoor, home furnishings and hospitality markets, has named What’s UP Public Relations as its agency of record.


With more than a 100 years of down processing experience, Ohio-based Downlite is a trusted partner to many of the most recognizable premier apparel and sleeping bag brands in the outdoor industry. Downlite has pioneered breakthrough innovations in performance down technologies and has emerged as a leader in traceability and transparency through its global supply chain. Family-owned and professionally managed, Downlite places an emphasis on its relationships through unbeatable quality, flexibility, innovation, and unmatched “family-like” service.

What’s UP PR knows textiles and has worked with well-known suppliers and technologies for more than two decades. With three generations of supplying, sourcing, and product development, Downlite is a true leader across multiple industries. “It is a privilege to work with the Downlite Outdoor team and further their business goals, develop new strategic communications, aid in market initiatives and assist in their new brand identity development,” says What’s UP PR Founder, Beth Cochran.

Lindsay Parrish, Vice President of Sales at Downlite Outdoor adds, “We are thrilled to be partnering with What’s UP PR! Beth and her team impressed us with their experience, grit, and vision for Downlite. We can’t wait to boost our marketing, social media and innovation platforms with What’s UP PR and really see results for Downlite and Downlite customers in 2021.”

Serving both heritage brands and emerging international companies, the What’s UP PR agency is one of the first specialized communication firms in the business of media relations for outdoor and snow brands. What’s UP PR expertise provides immediate direction in advertising plans, budget planning, communications, events, media relations, trade show support and more.

About Downlite

Downlite has a rich history in feather and down sourcing, with origins dating back more than 100 years in Europe. Downlite is the largest US supplier of bedding for the home and hospitality industries (Macy’s, Costco, Marriot International, W Hotels). Downlite is also one of the largest suppliers of bulk down and feather to apparel and sleeping bag makers in the outdoor industry. A leader in responsible sourcing, Downlite is proud to have been awarded the first RDS Scope Certificate. Additionally, Downlite was offered the first TDS-Certified supply chain in the world – both from Europe and the USA. Downlite has four US-based manufacturing sites, and one manufacturing site in Canada; sourcing teams based in China, Europe, and the US. Downlite is bluesign certified, and a proud member of the American Feather & Down Council. Downlite Outdoor

Some Downlite current customers include Patagonia, The North Face, Marmot, REI, Canada Goose, Lululemon, Ralph Lauren, Enlightened Equipment, Hammock Gear, Columbia Sportswear, Haglofs, Cascade Design and Banana Republic.

About What’s Up Public Relations

What’s Up Public Relations represents high quality specialty snow and outdoor clients

passionate about innovation, function, style, and sustainability. What’s UP provides immediate public relations and marketing expertise to new and established high-end international and national specialty manufacturers and services in outdoor, snow, and sport markets. The firm specializes in long-term flexible solutions for marketing, public relations, and promotions. What’s Up serves as a full-service public relations and marketing department to suit clients’ immediate and long-term initiatives and brand objectives. 406.579.7909