DownTek Announces Brand Partnership with Fisher + Baker
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DownTek™, the revolutionary hydrophobic and quick-drying down technology, today announced a new key partnership withFisher + Baker, a Minnesota-based men’s functional lifestyle clothing brand that made its debut to the outdoor industry at the 2017 Outdoor Retailer Winter Market. DownTek will be incorporated into Fisher + Baker’s Passage Jackets, which will be available in August, 2017 as part of the Fisher + Baker Fall ‘17 collection and will retail for $368 in hooded and $328 in unhooded versions.
“The Passage Jacket is a perfect combination of timeless style and premium performance,” said Greg Horvitz, Founder of Fisher + Baker. “We use an advanced textile process and premium technical materials so that all of our pieces, including the Passage Jacket, have an urban look with purposeful details, and functional performance. Having just launched our brand, we have been very selective in the partners we’ve aligned with, and time and time again, DownTek technology has proven to be the best in hydrophobic capabilities, responsible sourcing and high quality. We’re optimistic in growing our line with their technology.”
The Fisher + Baker Passage Jacket’s technical details include a Japanese Nylon Poly Blend w/ Waterproof Laminate, DownTek Water Resistant Down – 750 Fill Power, Featherweight Taffeta Lining, Bonded Down Baffles, Zippered Hand Warmer Pockets and an Adjustable Waist.
This newest addition to DownTek’s partner roster fill an assembly of established brand partners that includes L.L.Bean, Big Agnes, Kathmandu, Dynafit, EMS, Salewa, Brooks-Range, NEMO, Mountain Designs, Millet and Jottnar, amongst others.
“Fisher + Baker is an ideal brand for us to work with,” said Down Decor President, Daniel Guigui. “Incorporating an urban aesthetic with technical performance is a trend in the fashion and outdoors space that is growing, and we are excited to showcase the capabilities of DownTek to a wider audience and consumer base.”
The best way to see DownTek in action is to visit thissimple demonstration online. For media inquiries regarding DownTek or Fisher + Baker, please contact Jess Smith at Jess@outsidepr.com
