DownTek Releases Roster of Brand Partners
Industry Leaders to Utilize Hydrophobic Down for Apparel, Sleep Systems
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Down Decor, a wholesale supplier of DownTekâ„¢ — the revolutionary hydrophobic and quick-drying down technology — today released the roster of DownTek partner brands that will be utilizing this water-repellent technology for the 2012/2013 winter season: Big Agnes, Brooks-Range, EMS, L.L.Bean, Mountain Hardwear, NEMO, Reecho, Mountain Designs, Sea to Summit and Salewa.
As a bulk down supplier since 1996, Down Decor products have been a crucial thermal component within a range of outdoor brands’ products across the industry. As DownTek grows, Down Decor will continue to exercise their non-exclusive stance with all of their current and any potential partners.
â€œWe are committed to making this technology available to any high quality brand that wants to use it,â€ said Down Decor President Daniel Guigui. â€œWe also have an open-door policy with our testing and technology. With such an important and necessary innovation like this, we know we will have a lot of education to do, so we believe equal opportunity and full transparency to be essential.â€
Big Agnes will introduce two new DownTek sleeping bags this fall. By 2013, the company will have 16 DownTek bags that will be sold throughout various retailers.
â€œWater repellent down will be a game-changer for the outdoor industry,â€ said Bill Gamber, Big Agnes’ Co-Founder, President and Head of Product Development. â€œOur entire crew is constantly searching for innovative new materials and insulation so we jumped at the opportunity to incorporate DownTek into our products.â€
L.L.Bean is another partner company that will hit the market early with DownTek technology. The Ultralight 850 Down Jacket, also available this fall, is windproof, features 850-fill DownTek down and has a built-in stuff sack.
â€œDown Decor has been a wonderful partner for years, supplying us with superior quality down,â€ said L.L.Bean’s Senior Public Relations Representative, Mac McKeever. â€œThe invention of their water-repellent down represents some remarkable innovation. It’s an incredible problem solver and we’re very proud to have our jacket utilize this extraordinary technology.â€
For more information on Down Decor’s DownTek, please visit www.down-tek.com. For those wishing to explore production or retail partnership opportunities, please contact Gordon Wright at 415.887.9325 or at Gordon@OutsidePR.com