DownTek Releases Roster of Brand Partners
Industry Leaders to Utilize Hydrophobic Down for Apparel, Sleep Systems
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Down Decor, a wholesale supplier of DownTekâ„¢ — the revolutionary hydrophobic and quick-drying down technology — today released the roster of DownTek partner brands that will be utilizing this water-repellent technology for the 2012/2013 winter season: Big Agnes, Brooks-Range, EMS, L.L.Bean, Mountain Hardwear, NEMO, Reecho, Mountain Designs, Sea to Summit and Salewa.
As a bulk down supplier since 1996, Down Decor products have been a crucial thermal component within a range of outdoor brands’ products across the industry. As DownTek grows, Down Decor will continue to exercise their non-exclusive stance with all of their current and any potential partners.
“We are committed to making this technology available to any high quality brand that wants to use it,†said Down Decor President Daniel Guigui. “We also have an open-door policy with our testing and technology. With such an important and necessary innovation like this, we know we will have a lot of education to do, so we believe equal opportunity and full transparency to be essential.â€
Big Agnes will introduce two new DownTek sleeping bags this fall. By 2013, the company will have 16 DownTek bags that will be sold throughout various retailers.
“Water repellent down will be a game-changer for the outdoor industry,†said Bill Gamber, Big Agnes’ Co-Founder, President and Head of Product Development. “Our entire crew is constantly searching for innovative new materials and insulation so we jumped at the opportunity to incorporate DownTek into our products.â€
L.L.Bean is another partner company that will hit the market early with DownTek technology. The Ultralight 850 Down Jacket, also available this fall, is windproof, features 850-fill DownTek down and has a built-in stuff sack.
“Down Decor has been a wonderful partner for years, supplying us with superior quality down,†said L.L.Bean’s Senior Public Relations Representative, Mac McKeever. “The invention of their water-repellent down represents some remarkable innovation. It’s an incredible problem solver and we’re very proud to have our jacket utilize this extraordinary technology.â€
For more information on Down Decor’s DownTek, please visit www.down-tek.com. For those wishing to explore production or retail partnership opportunities, please contact Gordon Wright at 415.887.9325 or at Gordon@OutsidePR.com