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Salt Lake City, Utah, (June 16, 2011) – Cutting-edge ski manufacturer DPS today announced OutsidePR as its agency of record.
DPS, known for their high performance carbon fiber sandwich-construction skis, has retained the San Francisco-based agency to manage all public relations and social media outreach. OutsidePR will work with DPS’ marketing team to help communicate the company’s product, programs, and ethos to the media.
OutsidePR will work to generate brand awareness among the general outdoor community and educate skiers of all abilities on the benefits of choosing DPS’ innovative ski technology, a technology informed by the company’s essential roots in the ski culture. Born from a passion for powder and obsessively tested in alpine proving grounds, DPS makes the equipment of choice for skiers who seek a pure expression of skiing freedom and performance
â€œWe’ve known about DPS ever since they introduced the first rockered ski with sidecut back in 2005,â€ said OutsidePR president Gordon Wright, â€œWe are enthusiastic about channeling their innovative spirit and introducing DPS to a much wider audience in North Americaâ€.
The focus on forward-thinking, functional technology in every DPS ski substantially differentiates them from the competition. Made using aerospace-grade carbon fiber, the skis are lighter, stronger, and more powerful than conventionally built skis. This technology was recently integrated into DPS’ Hybrid Construction line, which combines fiberglass, carbon and bamboo, offering unmatched value for bomber ski construction and superior performance.
DPS’ newest ski prototype- the Spoon- continues to push boundaries, promising the world’s first convex base with cleat technology. The Spoon is currently undergoing extensive testing in Alaska and South America for an expected 2013 introduction.
Philip Drake, Director of Marketing stated, â€œWe are thrilled to partner with OutsidePR as they have shown us their excellent quality of results in both social media and traditional media. That combined with their passion for ski culture, their lifestyle experience in the outdoor world and expertise in getting their clients attention in large consumer media, made them a great fit.â€
DPS skis, a leader of the modern boutique ski movement, is located at the base of the Wasatch Mountains in Salt Lake City. The company started in 2005 when Stephan Drake met Peter Turner and a partnership was born. Combining Peter’s background as an innovator in the ski-manufacturing world and Stephan’s vision and powder psyche, the duo created skis using space age materials and innovative shapes. DPS skis are sold on four continents and are a trusted brand of serious skiers worldwide.
For more information, visit www.dpsskis.com or call 801.413.1737.
OutsidePR is a San Francisco- based boutique agency founded in 1995 focusing on outdoor and fitness-related enterprises. Among its clients are AlterG, GU Energy, Ryders Eyewear, Pearl Izumi, Hydrapak, the Gore-Texïƒ’ TransRockies Run, Wolverine and Road ID.