New Hires and Promotions

DPS Skis Hires European Sales Manager

Ski industry veteran Louis Boudrias ready to continue EU growth

SALT LAKE CITY, Utah – September 27, 2018 – DPS, makers of the world’s most advanced ski products, recently hired Louis Boudrias as part of its internal sales team expansion. Boudrias will serve as the brand’s European sales manager.


“Europe is the center of global skiing and a key focus and opportunity for us as a company. Between ski technologies that continue to rapidly evolve and the introduction of a market-shifting product in Phantom Permanent Waxless Glide, we have prioritized strong, smart European sales leadership to realize these opportunities,” said Stephan Drake, founder and CEO of DPS. “Louis’ experience in growing top-tier brands across Europe has been exemplary. His vision for growth, coupled with a true passion for skiing, sets the stage to scale our retail presence across Europe.”

Based in the Chamonix valley, Boudrias comes to DPS with over two decades of ski industry experience gained while working for POC, Orage and Dynastar. During his time at these leading global brands he was responsible for immense growth in both mature and emerging markets. Boudrias’ extensive knowledge of European distribution format and regional marketplace culture will play an integral role in allowing DPS to meet the growing demand for its products.

“I am very fortunate to join DPS and return to my roots in hard goods,” said Boudrias. “After visiting the DPS factory and headquarters in Salt Lake City, it is clear to me that I will be able to help accelerate growth across Europe while respecting the brand’s DNA and core values.”

Business Contact: Louis Boudrias |

Media Contact: Alex Hunt |

About DPS Skis

Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-pregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, the Spoon – a convex three-dimensional shoveled ski with radical edge bevel and Phantom, a paradigm-shifting permanent, one time application base treatment for the majority of skiers and snowboarders that don’t race. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. For more information visit or call +1.801.413.1737.