Drift Aims to Drive Retailer Sales With New Point of Sale Displays

LONDON (Sept. 6, 2012)- Drift Innovation, the action sports technology company and manufacturer of the Drift HD and HD720 wearable Point of View (POV) cameras, has introduced innovative new Point-of-Sale (POS) retail displays to maximize sell-thru and increase sales for Drift retailers. The freestanding, all-inclusive displays were designed to improve the in-store presentation of Drift cameras and accessories by offering an aesthetically appealing and functional sales solution that simplifies and streamlines the shopper’s experience.

Retailers will be able to choose from wintersports, motorsports or watersports-themed displays based on their customer base. Equipped with LCD monitors that will continuously stream Drift camera footage, passersby are sure to be captivated by the high-definition action footage of skiing and snowboarding, race cars, surfing and more, immersing them in the action-packed world of Drift. From there, shoppers will be drawn to a sleek backlit showcase of Drift’s newly packaged cameras and many new and pre-existing accessory offerings.

“We are proud to offer new retail displays that demonstrate Drift’s commitment to the growing brand, as well as our brick-and-mortar distribution channels,” said John Rounds, Managing Director –DRIFT Americas. “Everything Drift customers want to know about Drift, or need to purchase to adopt the Drift experience, will be offered in one convenient kiosk. Our market research has indicated that in retail locations featuring POS displays, sales have been shown to increase significantly. Our retailers are sure to notice a boost in sales.”

The new Drift POS retail displays include a 22” Samsumg HD LCD and Brightsign HD player. A metal powder-coated frame incorporates under-lit space for 6 Drift HD units with their new packaging, and is designed to hold 45 accessories. They will also come equipped with padlock security tethers for theft prevention.
Contact your Drift sales representative today to pre-order and secure your POS display.

For more information on Drift, visit www.driftinnovation.com. You may also join the Drift community on Facebook and get involved in the conversation on Twitter. For Drift HD action footage, stay tuned to our channels on Youtube and Vimeo.

About Drift:
Drift Innovation is an action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drifts mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field. For more information about Drift Innovation, visit www.driftinnovation.com