Press Releases

Drift Announces Distribution Partnership with Summit USA

Experienced Distributor brings growing brand domestic coverage from coast to coast

Boyne City, Mich., (June 23, 2011) – Effective immediately, Summit Distribution joins forces with Drift Innovation point of view cameras in the U.S. markets. Summit Distribution is one of the largest wholesale distributors of hands-free HD video cameras and top-quality waterproof/protective solutions in the USA, representing 21 companies with over 1,100 products. They will be specializing in Drift’s consumer electronics market.

Summit Distribution is a respected player in the world of consumer electronics. They have deep market penetration, which is the result of top-notch professionalism and unsurpassed business acumen. Summit’s partnership with Drift will elevate the Drift brand in the U.S. consumer market.

“Teaming up with Summit Distribution is a very positive step for Drift,” said John Rounds, Drift’s global marketing and sales director. “They bring a lot of experience, polish and reach to the Drift brand. We look forward to this successful partnership opportunity.”

Summit Distribution will offer Drift’s HD170 Stealth, along with all their accessories, including the recently introduced waterproof case.

“We are excited to add the Drift Innovation brand to our distribution line,” said Larry Locks, president of Summit Distribution. “Their sleek, state-of-the-art wearable cameras are a natural fit for any outdoor sports enthusiast. The ease of use and innovative features are sure to make them a top-seller. With marketing and sales support from Summit Distribution, we hope to make Drift products more visible and popular in our ever changing market.”

For more information about Drift please visit:

To learn more about Summit Distribution, check out:

For all retail and trade inquires please contact Summit Distribution at 516-628-8486 x 213 or via e-mail at

About Drift innovation:

Drift Innovation is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from the every individual’s point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift Innovation, visit

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