Drift HD Firmware Update Delivers Dramatic Video Optimization Results

LONDON– Drift Innovation, the action sports technology company and manufacturer of the Drift HD and Drift HD 720, announced a firmware update for the Drift HD camera in July of this year. Since that time, the Drift HD has been employing the latest firmware version 1.1.53, which has drastically optimized its video quality, making it crystal clear. Based on customer feedback and reviews of videos from Drift HD cameras utilizing updated firmware, version 1.1.53 has made jaw-dropping improvements to Drift HD footage.

“We want to remind both our loyal customers and the skeptics that we put in place this software update to enhance the overall quality of the Drift HD video footage and the overall user experience. We are proud to follow up with concrete evidence of video optimization as a direct result of our efforts to update the firmware,” said Drift Global Brand Manager, Simon Wootton. “Don’t simply take our word for it, check out the video below and decide for yourselves.”

Please click the link below for a first hand view of the improved video quality. This video was filmed 100% with a Drift HD camera using firmware version 1.1.53. The video features Ignacio Na7 Morata, a professional skateboarder from Cadiz in Spain. Ignacio is a DRIFT Team athlete as well as a member of Quiksilver Europe’s skateboard team. Watch the video here.

For any Drift customers who currently own a Drift HD camera, please click on the link to download firmware V 1.1.53 absolutely free, ensuring your Drift HD camera will deliver you the very best quality video imagery possible. Thank you for your continued support of Drift products, mounts and accessories.

The Drift HD and HD720 wearable point-of-view cameras were designed to offer users an unmatched experience in capturing and reliving action footage. A replaceable 300-degree rotating lens allows users to capture their desired angle while the wireless remote control allows them to start and stop recording while geared up and on the fly without the hassle of fumbling with the camera itself. Drift cameras are also made with a built in LCD screen for instant playback and confirmation of footage. These user-friendly features, combined with the new 1.1.53 firmware for optimized video quality, make the Drift HD an even bigger weapon. Visit Drift’s products page for the full download on camera features.

Subscribe to Drift’s YouTube Brand Channel for more videos of your favorite action sports filmed on the Drift HD with updated firmware at www.youtube.com/driftinnovation.

For more information on Drift, visit www.driftinnovation.com. You may also join the Drift community on Facebook and get involved in the conversation on Twitter. For Drift HD action footage, stay tuned to our channels on YouTube and Vimeo.

About Drift:
Drift Innovation is an action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drifts mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field. For more information about Drift Innovation, visit www.driftinnovation.com