Press Releases

Drift Innovation Sponsors Downhill Mt. Biking World Champ, Steve Peat

Boyne City, Mich., (July 22, 2010) – Drift Innovation, manufacturer of the X170 and recently launched HD170 wearable action sports cameras, is proud to announce teaming up with World Champion Down Hill Mountain Biker, Steve Peat, as his official action camera sponsor.

Nicknamed, “Sheffield Steel”, Steve Peat has won over 30 national and international titles, and is most recently the 2009 Mountain Biking World Champion. Peat’s appearance and recognition in the cycling community will not only bring brand awareness for Drift Innovation but will also produce thrilling footage from his point of view. Peat can now share with the world what it feels like to be the world champion shredding through the toughest down hill courses.

“Its an exciting partnership for us,” said Drift’s Director of Global Sales and Marketing, John Rounds. “Our cameras are designed to lead the market and we want to form partnerships with athletes who are the leaders in their field.”

Drift’s products, the X170 and HD170 point-of-view cameras, offers high quality video in both standard and high definition, 5 mega pixel photos, a 1.5” color LCD screen for playback, 170° wide angle lens that can be rotated 300° and complete with a 5m wireless RF remote control. The product can be easily mounted to your helmet, bike handlebars, seat post and more.

“The Drift cameras are what I have been looking for,” said Peat. ”Its great not to have to fiddle about when you can just use the remote and the bigger screen helps set up the shot perfect.”

For more information about Drift innovation visit:

About Drift innovation:

Drift Innovation is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from the every individual’s point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift Innovations, visit

About Steve Peat:

Steve is the 2009 Mountain Biking World Champion and a legend in the downhill scene and is nicknamed “Sheffield Steel”. From the UK, Steve has won over 30 national and international titles and is the most successful rider ever in terms of number of wins. Steve is actively involved with young cyclist academies, and is a proponent of youth involvement in the sport. Visit his website here:

Media Contact:
Mary Jane Carroll