Drift Launches MobileApp Enabling Remote Control Over the HD Ghost

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Drift App gives users unique ability to preview videos / photos in real time and download content to share instantly on social media platforms

Drift App for compatible Apple™ mobile devices available now, with Android version slated to launch in Q1 2013

Eagle, CO (Jan. 3, 2013) – Drift Innovation, the award-winning action sports technology company, launches the Drift App for compatible Apple™ mobile devices, which pairs with the Drift Datalink system found in the Drift HD Ghost action camera. The Drift App provides remote control of the camera, allowing use of a mobile device to set up filming, stream video playback and share content instantly via social media platforms. The Drift App is available now in the Apple™ App Store and is coming soon to Google Play for Android.

“Whenever you have the Drift HD Ghost mounted to a helmet or positioned somewhere out of reach, the mobile app is essential to frame your angle and ensure you get the best shot,” said John Rounds, Managing Director of Drift Innovation Inc. “The Drift App features extremely low latency so you can see exactly what the camera is looking at on your mobile device and line up shots instantaneously. The Drift HD Ghost also comes equipped with its own Wi-Fi network enabling users to stream and download pictures and videos on the spot, using their phones to upload content instantly to their favorite social media channels.”

The Drift HD Ghost communicates with compatible Apple™ and Android mobile devices to a distance of up to 295 feet (90m) using its built-in Wi-Fi network. When the Drift App is paired to the camera’s Drift Datalink system, users have the ability to control their Drift HD Ghost remotely. Users can set-up and playback shots within the view screen, and monitor the camera’s battery life, all on a mobile device. The Drift App also filters content by media type for playback in the gallery, allowing users to select their best video and still shots to share on social media sites.

The Drift App has a similar user interface as the Drift HD Ghost, with a built-in ‘how to use’ section highlighting the small differences between the App and camera.

For the latest information and a video tutorial on the Drift App, visit http://www.driftinnovation.com/driftapp. To learn more about the Drift HD Ghost action camera, MSRP $399, visit http://store.driftinnovation.com/camera/drift-hd-ghost.

The Drift App works only with the Drift HD Ghost (using firmware version 1.1.40 or newer) and is not compatible with older Drift cameras. The Drift App is compatible with iPhone 5/4S/4, iPod Touch 4, and iPad (all generations). For optimal stability, users should deactivate the 2-way remote control from the Drift HD Ghost settings menu. While using the App, video mode is restricted to 25/30 FPS in any resolution.

Learn more about Drift Innovation’s full line of accessories and high-definition cameras at http://driftinnovation.com and follow Drift Innovation on http://facebook.com/driftinnovation and on Twitter, @DriftInnovation.

ABOUT DRIFT INNOVATION

Drift Innovation is an action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drift’s mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field. Drift, widely recognized as one of the top three point-of-view camera brands globally, distributes its products in more than 25 countries. For more information about Drift Innovation, visit http://driftinnovation.com and follow Drift Innovation on http://facebook.com/driftinnovation and on Twitter, @DriftInnovation.

Find Drift Innovation Online

http://store.driftinnovation.com/camera/drift-hd-ghost

http://driftinnovation.com

http://www.facebook.com/driftinnovation

http://twitter.com/driftinnovation

http://youtube.com/driftinnovation

http://vimeo.com/driftinnovation